Doctor Who Frubes: Difference between revisions
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Yoplait's promotion offered twenty-four collectible tubes of "sonic strawberry" fruit-flavoured [[yoghurt]], with each pack containing nine of the possible designs. Additional items were placed in the packs, such as doorhangers and bookmarkers. | Yoplait's promotion offered twenty-four collectible tubes of "sonic strawberry" fruit-flavoured [[yoghurt]], with each pack containing nine of the possible designs. Additional items were placed in the packs, such as doorhangers and bookmarkers. | ||
They were first introduced in [[Britain]] in April 2007 to tie in with [[series 3 (Doctor Who)|series 3]]. The 2007 campaign was massively successful, handing Yoplait a 32% bump in Frube sales versus the previous, non-Doctor-Who-branded year. Unsurprisingly, they returned to grocers' shelves in April 2008 for a second, [[series 4 (Doctor Who)|series 4]]-themed run.<ref>[http://www.mad.co.uk/BreakingNews/BreakingNews/Articles/ae08522bcfd64822bce9920560ad9468/Yoplait-launches-second-Dr-Who-tie-up.html Varley, Melinda. | They were first introduced in [[Britain]] in April 2007 to tie in with [[series 3 (Doctor Who)|series 3]]. The 2007 campaign was massively successful, handing Yoplait a 32% bump in Frube sales versus the previous, non-Doctor-Who-branded year. Unsurprisingly, they returned to grocers' shelves in April 2008 for a second, [[series 4 (Doctor Who)|series 4]]-themed run.<ref>[http://www.mad.co.uk/BreakingNews/BreakingNews/Articles/ae08522bcfd64822bce9920560ad9468/Yoplait-launches-second-Dr-Who-tie-up.html Varley, Melinda. "Yoplait launches second Dr Who tie-up". mad.co.uk. 8 April 2008.]</ref> | ||
=== Characters of the 2007 campaign === | === Characters of the 2007 campaign === | ||
[[File:Frubes Pack 1a.jpg|2007 characters]] | [[File:Frubes Pack 1a.jpg|2007 characters]] | ||
Revision as of 08:27, 26 February 2019
Doctor Who Frubes were a Doctor Who-branded type of Frube (American: Go-Gurt). They were produced by Yoplait, who had first created Go-Gurts for the American market in 1999.
Yoplait's promotion offered twenty-four collectible tubes of "sonic strawberry" fruit-flavoured yoghurt, with each pack containing nine of the possible designs. Additional items were placed in the packs, such as doorhangers and bookmarkers.
They were first introduced in Britain in April 2007 to tie in with series 3. The 2007 campaign was massively successful, handing Yoplait a 32% bump in Frube sales versus the previous, non-Doctor-Who-branded year. Unsurprisingly, they returned to grocers' shelves in April 2008 for a second, series 4-themed run.[1]
Characters of the 2007 campaign
- Tenth Doctor in blue suit
- Pig slave
- Gold Dalek
- Chantho
- Ood
- Weeping Angel
- Mother Doomfinger
- Tenth Doctor in brown jacket
- Brannigan
- Judoon
- Dalek Sec Hybrid
- Laszlo
- Mother Bloodtide
- Novice Hame
- Professor Lazarus
- Heavenly Host
- Clockwork Droid
- Lilith
- Tenth Doctor in blue suit with sonic screwdriver
- Martha Jones
- Scarecrow
- TARDIS
- Dalek Sec
- Donna Noble
External links
Though it once worked, as of 2011, the line's principal website, www.frubetopia.co.uk, was no longer in operation.
