Doctor Who Frubes: Difference between revisions

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{{real world}}[[File:Frubes pack 1.jpg|thumb|Packaging of the 9-pack]]
{{real world}}[[File:Frubes pack 1.jpg|thumb|Packaging of the 9-pack]]
'''{{PAGENAME}}''' were a ''Doctor Who''-branded type of {{w|Frube}} (American: '''Go-Gurt'''). They were produced by [[Yoplait]], who had first created Go-Gurts for the [[American]] market in [[1999]].
'''{{PAGENAME}}''' were a ''Doctor Who''-branded type of {{w|Frube}} (American: '''Go-Gurt'''). They were produced by [[Yoplait]], who had first created Go-Gurts for the [[American]] market in 1999.


Yoplait's promotion offered twenty-four collectible tubes of "sonic strawberry" fruit-flavoured [[yoghurt]], with each pack containing nine of the possible designs. Additional items were placed in the packs, such as doorhangers and bookmarkers.
Yoplait's promotion offered twenty-four collectible tubes of "sonic strawberry" fruit-flavoured [[yoghurt]], with each pack containing nine of the possible designs. Additional items were placed in the packs, such as doorhangers and bookmarkers.


They were first introduced in [[Britain]] in [[April]] [[2007]] to tie in with [[series 3 (Doctor Who)|series 3]]. The 2007 campaign was massively successful, handing Yoplait a 32% bump in Frube sales versus the previous, non-Doctor-Who-branded year. Unsurprisingly, they returned to grocers' shelves in [[April]] [[2008]] for a second, [[series 4 (Doctor Who)|series 4]]-themed run.<ref>[http://www.mad.co.uk/BreakingNews/BreakingNews/Articles/ae08522bcfd64822bce9920560ad9468/Yoplait-launches-second-Dr-Who-tie-up.html Varley, Melinda.  "Yoplait launches second Dr Who tie-up". mad.co.uk.  8 April 2008.]</ref>
They were first introduced in [[Britain]] in April 2007 to tie in with [[series 3 (Doctor Who)|series 3]]. The 2007 campaign was massively successful, handing Yoplait a 32% bump in Frube sales versus the previous, non-Doctor-Who-branded year. Unsurprisingly, they returned to grocers' shelves in April 2008 for a second, [[series 4 (Doctor Who)|series 4]]-themed run.<ref>[http://www.mad.co.uk/BreakingNews/BreakingNews/Articles/ae08522bcfd64822bce9920560ad9468/Yoplait-launches-second-Dr-Who-tie-up.html Varley, Melinda.  "Yoplait launches second Dr Who tie-up". mad.co.uk.  8 April 2008.]</ref>
=== Characters of the 2007 campaign ===
=== Characters of the 2007 campaign ===
[[File:Frubes Pack 1a.jpg|2007 characters]]
[[File:Frubes Pack 1a.jpg|2007 characters]]
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=== External links ===
=== External links ===
Though it once worked, as of [[2011]], the line's principle website, [http://www.frubetopia.co.uk www.frubetopia.co.uk], was no longer in operation.
Though it once worked, as of 2011, the line's principle website, [http://www.frubetopia.co.uk www.frubetopia.co.uk], was no longer in operation.


== References ==
== Footnotes ==
{{reflist}}
{{reflist}}
[[Category:Doctor Who licensed food]]
[[Category:Doctor Who licensed food]]

Revision as of 03:21, 7 October 2014

RealWorld.png
Packaging of the 9-pack

Doctor Who Frubes were a Doctor Who-branded type of Frube (American: Go-Gurt). They were produced by Yoplait, who had first created Go-Gurts for the American market in 1999.

Yoplait's promotion offered twenty-four collectible tubes of "sonic strawberry" fruit-flavoured yoghurt, with each pack containing nine of the possible designs. Additional items were placed in the packs, such as doorhangers and bookmarkers.

They were first introduced in Britain in April 2007 to tie in with series 3. The 2007 campaign was massively successful, handing Yoplait a 32% bump in Frube sales versus the previous, non-Doctor-Who-branded year. Unsurprisingly, they returned to grocers' shelves in April 2008 for a second, series 4-themed run.[1]

Characters of the 2007 campaign

2007 characters

One of the included gifts: a plasticised bookmarker

External links

Though it once worked, as of 2011, the line's principle website, www.frubetopia.co.uk, was no longer in operation.

Footnotes