Charlie and the Chocolate Factory was a novel whose plot involved the protagonist getting a winning card and gaining entrance to something when he least expected it. Both Rose Tyler and the Ninth Doctor thought this was similar to the Percy the Porcupine promotion — every time someone bought something downtown, they got a scratchcard. If they got the right number, they could collect their prize. When Rose took her chances, she thought of Charlie: "When you're waiting, hoping, desperate to win, you never do. But then, out of the blue, you get another chance. And that's the one. That's how it works." (PROSE: Winner Takes All)
Behind the scenes
Charlie and the Chocolate Factory was written by Roald Dahl.
Several DWU cast and crew are shared with the two film adaptations of the novel, Mel Stuart's Willy Wonka and the Chocolate Factory and Tim Burton's Charlie and the Chocolate Factory.
- Aubrey Woods played Bill in Willy Wonka and the Chocolate Factory.
- Annette Badland played a jolly woman in Charlie and the Chocolate Factory.
- Kevin Eldon played a man with a dog in Charlie and the Chocolate Factory.
- James Fox played Mr Salt in Charlie and the Chocolate Factory.
- Garrick Hagon played a Denver reporter in Charlie and the Chocolate Factory.
- Deep Roy played all of the Oompa Loompas in Charlie and the Chocolate Factory.
- Abi Brotherton was a hair stylist and make-up artist on Charlie and the Chocolate Factory.