Meme
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A meme was an idea which was transmitted between people. (AUDIO: Rule of the Eminence)
Susan referred to the Library of Alexandria as being a "farm for memes" before remembering that memes were a concept from after Ian and Barbara's time. (AUDIO: The Library of Alexandria)
Behind the scenes
The word meme was modelled on the word gene, and was coined by Richard Dawkins in his 1976 book The Selfish Gene.
In the present era, however, the word "meme" usually refers to jokes spread via online interaction.