Vitex

Vitex was a health drink developed by Pete Tyler. Though nothing came from it in the main Universe, in a parallel world it became extremely successful and made Pete a millionaire. The Vitex company was bought by Cybus Industries at some point in 2005. Their slogan was "Trust me on this". The President of Great Britain commented that it tasted like Pop. Pete Tyler admitted that it was Pop. (DW: Rise of the Cybermen)