Merlin Stickers

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The Merlin Doctor Who Sticker Collection is licensed by the BBC and published by Topps Europe Ltd.

Merlin Stickers are sold in packs (35p for a packet of six in the UK), that can be collected to fill a sticker album (available separately) from newsagents (priced £1.49 in the UK).

A number of magazines and national newspapers promoted the collection, especially the BBC's own titles, often with free stickers or albums being given away.

Sticker Collection

The first Merlin sticker album (2006)
  • Paperback, 40 pages
  • Price: £1.49 / €2.29
  • Number of stickers: 208
    • plus an additional Doctor Who Completion Certificate Sticker of the Cyber Controller, priced 10p / 15c available to order direct from the publisher.
  • There were three types of stickers: small, large and large (Shiny foil).
  • A Sticker Collection Hardback Binder was advertised on the back cover to order from Topps Direct.
    • Item code: DW-019
    • Price: £2.50 / €3.50

Contents

Related promotions

  • The 13-19 May 2006 issue of Radio Times came with:
    • A copy of the sticker album secured inside the magazine, marked "FREE WITH RADIO TIMES" on the back.
    • An exclusive A1 single-sided poster stapled inside the album, entitled Time Travel Adventures, with 12 sticker spaces labelled "A"-"M", (but missing "I").
    • Six stickers stapled inside the album, three exclusive stickers for the poster and three normal stickers for the album.
    • A commercial ran on UK television to advertise the promotion.
  • The 20-26 May 2006 issue of Radio Times came with:
    • The first packet of stickers marked "FREE PACKET WITH RADIO TIMES", with two exclusive stickers for the poster and three normal stickers for the album.
  • The 27 May-2 June 2006 issue of Radio Times came with:
    • The second packet of stickers marked "FREE PACKET WITH RADIO TIMES", with three exclusive stickers for the poster and three normal stickers for the album.
  • The 3-9 June 2006 issue of Radio Times came with:
    • The third packet of stickers marked "FREE PACKET WITH RADIO TIMES", with three exclusive stickers for the poster and three normal stickers for the album.
  • Doctor Who Adventures issue 7 included a free packet of stickers.

Collection 2

The second Merlin sticker album (2007)
  • Number of Stickers: plus additional completion sticker available direct from the publisher.
  • Stickers were of three types; small, larger and larger with foiled frames.
  • Coverage: With introductory pages featuring The Doctor, Rose, Mickey and the Cybermen the main album gives coverage to the televised stories from Series Two Rise of the Cybermen to Series Three's Daleks in Manhattan and the second Christmas Special The Runaway Bride.
  • Other topics given their own spread include; The Daleks, The Doctor & Rose's Adventures, Martha Jones, and TARDIS Adventures.
  • An A1 single-sided sticker poster entitled "Monsters and Aliens Uncovered" with space for 14 stickers was detachable from the stapled album.

Related promotions

  • The BBC's leading title Radio Times included in its 21 April 2006 issue a free pack of Merlin stickers attached inside along with a Doctor Who BBC audio promotional.
  • The BBC's (then) fortnightly Doctor Who Adventures Issue 27 included a free packet of the Merlin stickers along with the Sticker Collection Album.
  • A further packet of Merlin stickers were given away in Doctor Who Adventures Issue 28.

Collection 3

The third Merlin sticker album (2008)
  • Number of Stickers: 227 plus, 15 poster stickers, 6 competition stickers and an additional completion sticker available direct from the publisher along with 18 'hot off the press' stickers.
  • Stickers were of three types; small, larger and larger with foiled frames.
  • Coverage: The main album gives coverage to the televised stories from the beginning of Series Three Evolution of the Daleks to Series Four's The Sontaran Stratagem and also includes the Children in Need Special Time Crash and the third Christmas Special Voyage of the Damned.

Related promotions

  • The BBC's leading title Radio Times included in its 13 May 2006 issue a free packet of Merlin stickers
  • The UK's national tabloid newspaper the Sun included a voucher for a free sticker album in a Saturday edition redeemable at newagents and stockists.
  • The UK's national tabloid newspaper The Mirror (and Sunday Mirror) ran a week long promotion with a free giveaway of 7 sheeted stickers on consecutive days (as shown below).
  • All 6 Mirror promotional sticker-sheets.

    All 6 Mirror promotional sticker-sheets.

  • Hot off the Press stickers.

    Hot off the Press stickers.

Collection 4

The fourth Merlin sticker album (2009)
  • Number of Stickers: 246 plus, 14 poster stickers.
  • Stickers were of two types; small and larger with foiled frames.
  • Coverage: The main album gives coverage to the televised stories from The Next Doctor to Series Five's The Time of Angels.
  • Other topics given their own spread include; Facts About The Doctor, Top Gadgets, The Eleventh Doctor, Introducing Amy Pond, Villains, The Doctor's Allies, Mega Quiz and The TARDIS.
  • The album cost £1.49 (UK) with packets of 6 stickers (one large and 5 small) each costing 40p (UK).
  • The Collectors album's cover also included a half page ad for Doctor Who Adventures and a competition to win a replica TARDIS by redeeming ten empty stickers packets per draw entry and answering a question. Each entry also qualifying for 100 "swappit" points
  • Unlike previous issues both sticker albums and packets carried the Topps Stickers logo in place of Merlin stickers although remain distributed by Merlin.

Related promotions

External links

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