This is going to be a curated list of potential commercials/advertisements/idents that should be validated in the future, given specific circumstances.
Essentially, advertisements being disqualified for "not being narratives" and thus not fitting Rule 1 should be retired. Thusly, all "advertisements" which are more than just compilations of clips and images should be reconsidered under rule 4: if they are intended to take place in the Doctor Who Universe.
Stories where I'm certain
TV stories
- 2009 BBC Christmas idents - Famous "TARDIS with Reindeer" idents. Calling these commercials is a little iffy in the first place, as I don't think idents are advertisements. Nevertheless, these are TV stories with a narrative going on.
- Step Into the 80's! / On Through the 80's!
- Sprout Boy meets a Galaxy of Stars - This one could be debated, but the story being narrated by Peter Capaldi and ending on the reveal of the Twelfth Doctor makes it more a Doctor Who story than anything else
- CBBC idents - This can hopefully be fleshed out with more info? But it sounds like it might qualify
- Any of the Collection trailers... Which are mostly already counted as valid due to some loophole.
Webcasts
- The Ninth Doctor vs the Cybermen
- Doctor, Doctor, Doctor - Our judgement on invaliding Lego Dimensions fell entirely on the game having multiple-path easter eggs. It was generally thought that the Doctor Who portions passed Rule 4 with flying colours. So there's no reason to invalidate the shorts made to tie-into the game.
- Time Lord Victorious: Trailer (webcast)
- Strax Field Reports
- More Than Human... (webcast)
- He Who Fights With Monsters (webcast)
- Most Big Finish webcasts. Despite what some might say, these do indeed only exist to sell Big Finish audios.
Short stories
- Can I Help You? (short story) - Short story printed on a t-shirt. It could be argued that the story "is a commercial item" since it's printed on a t-shirt. I think stories printed on paper and sold in books are also commercial items.
- The Cult of Skaro (short story)
- Dalek Wars - this one just doesn't make any god damn sense in my opinion. When a 1960s story is used to sell candy cigarettes, we give it a featuring page! But when a 2000s story is used to sell baseball cards? No. >:( Even if the proposition doesn't pass, this being invalid makes no sense with our rules.
Comic stories
- Dr Who and the Turgids - at the very least qualifies for R4BP, as the TARDIS tuner has been evoked often in stories.
- On the Icy Edge of the Galaxy...
Audio stories
- Introducing Doctor Who: Redacted - Presuming none of this narrative appears in Redacted, I think it qualifies
Stories I'm less certain about
- The Trip of a Lifetime and similar trailers, leaning towards valid. No different from Twelve narrating about the Bootstrap paradox. However, I think these specifically would need their own debate, as the "Rule 4ness" of these is obviously debatable.
- Famine Appeal - I'm leaning towards non-valid for things like this, but I would have to hear from my peers.
- Christmas Gift Guide: LEGO set - This is lost media now, but I recall at the time thinking it shouldn't be valid. Same for the two other Christmas Gift Guides.
- Friend from the Future - I can say with certainty that this should be valid, but I think it would need a stand-alone debate.
- Meet the Thirteenth Doctor - This one is odd, because I don't think it qualifies for Rule 4. Now, if a future story were to give context to what's going on here, I think this would qualify for Rule 4 By Proxy.
- Doctor Who: 50 Years (trailer) - Another great example here where there's no real proof that it's set inside the DWU. But it's entirely possible I'm wrong, like if the novelisation of Day of the Doctor name drops these events, I'd say it's valid. But it is much more a "promotional short" than a trailer.
Advertisements which do not qualify
- Doctor Who and the Ambassadors of Death (trailer) - this is an important case, as this is essentially a regular trailer showing clips from the next episode, but with some new linking segments. This alone does not make it qualify for rule 1, let alone rule 4.
- Death of the Doctor (trailer) - Also the same situation
- Walls' Sky Ray lollies advertisement - I've long considered this one, and I think it's suffice to say that this a trailer for the story included in the packaging: Dr Who's Space Adventure Book. It also really is a commercial with the hint of a story, not a narrative that also sought to sell something. I think it's very easy to see why something like this does not pass Rule 4.
- Denys Fisher Toys Advert - Same applies here, and for all the old Character Options commercials we don't have pages on
- BBC Choice ident - was clearly not intended to fit into the DWU
- It's Showtime (2012 BBC Christmas ident)
- Consider Yourself One Of Us... (2011 BBC Christmas ident)
- Everyone's Home For Christmas (2011 BBC Christmas ident)
- 2016 BBC Christmas ident
- 2014 BBC Christmas ident
- 2010 BBC Christmas ident