Dr Who's Space Adventure Book
Dr Who's Space Adventure Book was a 1967 book published as a part of the Doctor Who/Dalek licensing agreement enjoyed by Wall's Ice Cream. It was somewhat like a "mini-annual", in that it was comprised of some games, some diagrams and a story. The nine-page story, Daleks Invade Zaos, dominated the volume.
The book was specifically tied into the then-new Wall's Sky Ray ice lollies — torpedo-shaped, raspberry-and-orange-flavoured, frozen confections on a stick. Television and print advertising stressed the importance of collecting cards included with each Sky Ray. These cards could then be used to help illustrate Daleks Invade Zaos, or to play a primitive card game called Space Raiders Battle Game.
, and was the focus of television and print advertising surrounding the Walls' license. With each purchase of a Sky Ray ice lollie, customers received a card. This card had an illustration on one side, which could then be affixed to a particular spot within the pages of Daleks Invade Zaos.
Customers who purchased Wall's Sky Ray Ice Lollies in that year received cards with each Sky Ray they purchased. The cards could then be affixed to the appropriate area within the book. However, the cards were purely decorative. Unlike, say, the modern day Battles in Time, the cards were not a part of a game, nor did they even have any
's merchandising licensed with BBC Enterprises and Terry Nation's estate. n incentive for purchasers of Wall's Sky Ray Ice Lollies.
1 shilling, or 1/20th of a pound. Thus, according to one simplistic calculation, it would've cost about 5p in decimalised money.
comprised of Doctor Who-related trading cards initially offered as freebies with Sky Ray ice lollies and a narrative centred around the cards called The Daleks Invade Zios in which a character resembling the Second Doctor battled the Daleks.
