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Magpie Electricals was a radio and television shop located on Mafeking Terrace in London. In 1953 an alien called The Wire contacted the owner Mr Magpie, to help her get a physical body. (DW: The Idiot's Lantern)
Magpie Electricals apparently continues to exist well into the future examples include:
- Martha Jones had a Magpie brand television (DW: The Sound of Drums)
- A Magpie brand microphone is used on the Titanic (spaceship) (DW: Voyage of the Damned).
