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Mr Magpie was the owner of a small television shop in 1953. He was used by the alien known as the Wire.
Magpie owned Magpie Electricals, a business which sold cheap TV sets to Londoners, claiming that it was his "patriotic duty" to allow as many as possible to see Queen Elizabeth II's coronation. In reality, Magpie was hagridden by the alien criminal the Wire, who fed off the energy of humans, leaving them without faces. When he was found out by the Tenth Doctor, Magpie fled to Alexandra Palace to finish the Wire's plan. All he ever wanted was peace. The Wire coldly destroyed him, turning his body into dust. (TV: The Idiot's Lantern)
Despite his death, his business continued to live on, surviving into the 33rd century on Starship UK. (TV: The Beast Below)