According to Rachel Edwards, cis straight white people "[bought their] personalities" at Hot Topic. Rachel felt these stories contributed to "the Goth look" she so despised. (PROSE: Head of State)
Behind the scenes
Hot Topic is an American retail chain of clothing and accessories, which is known for selling products that cater to the goth, emo and scene subcultures. It is one of the few brands referenced in Doctor Who media to not operate in the franchise's native United Kingdom.