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Colonel Lionel Bluster-Outrage was the human publisher of Wayfleet Publications, at least within a dream Dez Skinn had in 1979.
Still within said dream, Skinn tried to pitch the project of a tie-in Doctor Who comic book to him, only for the narrow-minded Bluster-Outrage to misunderstand the concept completely; under the impression that the book was to be a "war comic", he demanded that the "medic" be made into Sergeant Who; when Skinn retorted that the Doctor was more likely to give his enemies a jelly baby than fight them, the Colonel decreed that Sergeant Who must therefore be aimed at a pre-school audience, if it involved jelly babies, and he came up with the first issue of Sergeant Who's Jelly Baby Adventures, horrifying Skinn into waking up. (NOTVALID: The Origin of Doctor Who Magazine)