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Merlin Stickers

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The Merlin Doctor Who Sticker Collection is licensed by the BBC and published by Topps Europe Ltd.

Merlin Stickers are sold in packs (35p for a packet of six in the UK), that can be collected to fill a sticker album (available separately) from newsagents (priced £1.49 in the UK).

A number of magazines and national newspapers promoted the collection, especially the BBC's own titles, often with free stickers or albums being given away.

Sticker Collection

 
The first Merlin sticker album (2006)
  • Paperback, 40 pages
  • Price: £1.49 / €2.29
  • Number of stickers: 208
    • plus an additional Doctor Who Completion Certificate Sticker of the Cyber Controller, priced 10p / 15c available to order direct from the publisher.
  • There were three types of stickers: small, large and large (Shiny foil).
  • A Sticker Collection Hardback Binder was advertised on the back cover to order from Topps Direct.
    • Item code: DW-019
    • Price: £2.50 / €3.50

Contents

Related promotions

  • The 13-19 May 2006 issue of Radio Times came with:
    • A copy of the sticker album secured inside the magazine, marked "FREE WITH RADIO TIMES" on the back.
    • An exclusive A1 single-sided poster stapled inside the album, entitled Time Travel Adventures, with 12 sticker spaces labelled "A"-"M", (but missing "I").
    • Six stickers stapled inside the album, three exclusive stickers for the poster and three normal stickers for the album.
    • A commercial ran on UK television to advertise the promotion.
  • The 20-26 May 2006 issue of Radio Times came with:
    • The first packet of stickers marked "FREE PACKET WITH RADIO TIMES", with two exclusive stickers for the poster and three normal stickers for the album.
  • The 27 May-2 June 2006 issue of Radio Times came with:
    • The second packet of stickers marked "FREE PACKET WITH RADIO TIMES", with three exclusive stickers for the poster and three normal stickers for the album.
  • The 3-9 June 2006 issue of Radio Times came with:
    • The third packet of stickers marked "FREE PACKET WITH RADIO TIMES", with three exclusive stickers for the poster and three normal stickers for the album.
  • Doctor Who Adventures issue 7 included a free packet of stickers.

Sticker Collection Second Edition

 
The second Merlin sticker album (2007)
  • Paperback, 48 pages
  • Price: £1.49 / €2.29
  • Number of stickers: 246
    • plus an additional Doctor Who Completion Certificate Sticker of the Doctor & Martha, priced 10p / 15c available to order direct from the publisher.
  • There were three types of stickers: small, large and large (Shiny foil).
  • An A1 single-sided poster stapled inside the album, entitled Monsters and Aliens Uncovered, with 14 sticker spaces labelled "A"-"P", (but missing "I" and "O").

Contents

Related promotions

  • The 21-27 April 2007 issue of Radio Times came with:
    • The first packet of stickers marked "FREE PACKET WITH RADIO TIMES", with two exclusive Radio Times stickers and four normal stickers for the album.
  • The 28 April-4 May 2007 issue of Radio Times came with:
    • The second packet of stickers marked "FREE PACKET WITH RADIO TIMES", with one exclusive Radio Times sticker and five normal stickers for the album.
  • The 5-11 May 2007 issue of Radio Times came with:
    • The third packet of stickers marked "FREE PACKET WITH RADIO TIMES", with one exclusive Radio Times sticker and five normal stickers for the album.
  • Doctor Who Adventures issue 28 included a copy of the sticker album and a free packet of stickers.

Sticker Collection All New Edition

 
The third Merlin sticker album (2008)
  • Paperback, 48 pages
  • Price: £1.49 / €2.29
  • Number of stickers: 227
    • plus 6 Win a Dalek competition stickers labelled "C1"-"C6".
    • plus 18 Hot off the Press exclusive stickers labelled "X1"-"X18", these were made available from 28 June 2008, priced £1.00 available to order direct from the publisher.
    • plus an additional Doctor Who Completion Certificate Sticker of the Doctor & Donna, priced 10p / 15c available to order direct from the publisher.
  • There were three types of stickers: small, large and large (Shiny foil).
  • An A1 single-sided poster stapled inside the album, entitled A to Z, with 15 sticker spaces labelled "P1"-"P15".
  • The Win a Dalek competition offered two This Planet Earth Daleks as prizes - Dalek Caan & Dalek Sec. To enter you had to collect the backing paper from the six competition stickers, and send them to Topps Europe Ltd. along with your name and address. The first valid entry received, won Dalek Caan and the rest were put into a prize draw to win Dalek Sec, the closing date was midday on 24 September 2008, which was day of the prize draw.

Contents

Related promotions

  • UK national tabloid newspaper The Sun included a voucher for a free sticker album in a Saturday edition redeemable at newsagents and stockists.
  • UK national tabloid newspaper Daily Mirror/Sunday Mirror included a free sheet of 6 stickers every day between 7-13 June 2008, giving away of a total of 42 stickers (as shown below).

Sticker Collection

 
The fourth Merlin sticker album (2009)
  • Paperback, 48 pages
  • Price: £1.49 / €2.29
  • Number of stickers: 246
  • There were two types of stickers: small and large (Shiny foil).
  • An A1 single-sided poster stapled inside the album, with 14 sticker spaces labelled "P1"-"P14".
  • Packets of 6 stickers (one large and 5 small) each costing 40p / 60c.
  • The inside back cover included a half-page advertisement for Doctor Who Adventures.
  • The Win a TARDIS competition offered a This Planet Earth TARDIS as a prize. To enter you had to collect 10 empty sticker packets, answer the question - What is the name of the Doctor's new companion? A. Annie Pond B. Amy Pond or C. Anita Pond, and send them to Topps Europe Ltd. along with your name and address. Each entry was put into the prize draw and also gained 100 "Swapit" points. The closing date was midday on 30 September 2010, and the winner was notified on 8 October 2010.
  • Unlike previous issues both sticker albums and packets carried the Topps Stickers logo in place of Merlin stickers although remain distributed by Merlin.

Contents

Related promotions

  • The 9 May 2010 edition of the Sunday Mirror included a voucher to get the sticker album and a packet of 6 stickers for free. The following day the Daily Mirror included a voucher to get another packet of 6 stickers for free. The vouchers could be redeemed at branches of newsagents Martin's, McColl's & RS McColl. Both offers expired on 16 May 2010.[1][2][3][4]
  • Doctor Who Adventures issue 165 included a free packet of stickers.

Footnotes

  1. Sunday Mirror. Press Reader (9 May 2010). Retrieved on 13 March 2021.
  2. NEWSPAPER SUMMARY - Sunday 9th May 2010. MoneySavingExpert (9 May 2010). Retrieved on 13 March 2021.
  3. Daily Mirror. Press Reader (10 May 2010). Retrieved on 13 March 2021.
  4. NEWSPAPER SUMMARY - Monday 10th May 2010. MoneySavingExpert (10 May 2010). Retrieved on 13 March 2021.

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