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Magpie Electricals was a radio and television shop located on Mafeking Terrace, Muswell Hill, London. In 1953 an alien called The Wire contacted the owner, Mr Magpie, to help her get a physical body. (DW: The Idiot's Lantern)
Although Magpie himself was killed by The Wire, Magpie Electricals survived the loss of it's proprieter, and continued to exist well past the 1950s:
- Martha Jones had a Magpie brand television in the early 21st century (DW: The Sound of Drums).
- Sarah Jane Smith's computer was a Magpie Electricals brand (SJA: The Mark of the Berserker)
- The alien cruise liner, Titanic had a Magpie-brand microphone, though it was not known if this was a genuine Magpie device or a replica. (DW: Voyage of the Damned)
- Wilfred Mott had a Magpie branded television, which he had when he sold Newspapers on Christmas Eve 2008. (DW: Voyage of the Damned)
- The monitor in the reconstructed TARDIS' console room had a Magpie's Electricals brand on it. (DW: The Eleventh Hour)
- A roadblock in Starship UK has a sign saying Magpie's Electricals above it. (DW: The Beast Below)
Behind the Scenes
- In the Series 5 trailer, there is a sign on a building saying Magpie's Electricals.