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’Gevity' was a term which temporarily replaced gravity due to the actions of seemingly Epsilon the Watcher or one of his followers.
This brief "interregnum" followed a controversy (PROSE: Love & War [+]Loading...{"page":"405","name":"L&W","1":"Love & War (short story)"}) involving the Fourteenth Doctor and Donna Noble, where they inadvertently diverged Sir Isaac Newton's coining of gravity to mavity, (TV: Wild Blue Yonder [+]Loading...["Wild Blue Yonder (TV story)"], etc.) and, while a time-interventionist attempted to revert these meta-historical changes to the concept, they inadvertently caused another change, where Isaac Newton's name was altered to Isaac Mewton. (PROSE: Love & War [+]Loading...{"page":"405","name":"L&W","1":"Love & War (short story)"})
Behind the scenes
While referenced without context in Love & War [+]Loading...{"page":"405","name":"L&W","1":"Love & War (short story)"}, gevity is a reference to the unreleased webcast 41.1978.A [+]Loading...["41.1978.A (unreleased webcast)"], which would've revealed that Gevity, or 'Gevity™ as it was then known, was an energy drink sold by "Epsilon Enterprises" during the Winter of Discontent in 1978 to exploit the strikes.
The webcast would've been framed as a case file compiled by C.R.U.X. following their investigation in 1985, including a live-action advertisement where John Brown, the company's CEO, promoted the drink's benefits.
While the webcast was set for a March 2022 release, it was ultimately cancelled despite being completed due to varying factors. In 2024, Toby Price released a post on the official Realms of Ink website, detailing the webcast's production.[1]