The Strand (magazine)
From Tardis Wiki, the free Doctor Who reference
The Strand was a magazine that serialised detective stories penned by Dr Arthur Conan Doyle. (PROSE: The Bodysnatchers)
It was suspected by some that Doyle appropriated the contemporaneous exploits of the mysterious Madame Vastra and her assistants, which he attributed to his main protagonist, Sherlock Holmes. (TV: The Snowmen)
However, Henry Gordon Jago believed that he and his close friend Professor George Litefoot were the inspiration for Holmes and Dr John Watson. (AUDIO: Jago in Love)