Time Is Everything (TV story)
A series of Superannuation advertisements were released in 1997, marketing campaign for the New Zealand Superannuation Services (NZSS). The advertisements in the campaign featured Tom Baker as the Doctor in the TARDIS, which (along with the Doctor Who theme) was licensed from the BBC.[1]
Story
Clip 1
The Doctor steps into his TARDIS from some sort of heated battle, stopping to point his sonic screwdriver at the outside through the TARDIS door before he walks over to the console. As he does so, he explains that one must always be ready for the future.
"Of course, I hear you say, it's easy for him: he's a Time Lord!" continues the Doctor as he begins setting the controls; but he explains that "the answer the whole universe has been seeking for centuries" in truth lies with the New Zealand Superannuation Services, whose telephone number he shows on the TARDIS scanner's screen.
Just as he finishes his spiel, the Doctor is interrupted by a commotion which shakes the TARDIS. Stepping out into the lush New-Zealandese countryside, the Doctor exclaims "Oh, yes! Oh, yes!"
Clip 2
In his TARDIS, the Doctor monologues about how great the life of a Time Lord is: "traveling through Time and Space, toying with the future, mastering it, shaping it to your own design". It then occurs to him that thanks to Superannuation Services, it's now possible for any simple human to do the same, after a fashion.
Clip 3
As the TARDIS tumbles through the green Time Vortex, the Doctor ponders what it takes to change the future: "a Berillian time transformer? A sonic screwdriver? Or just the uncanny ability to remember a telephone number?"
Clip 4
"The future… it's so much easier to plan for once you've been there!" the Doctor remarks, before adding that it's much easier still if you own a Berillian time transformer like he does. Almost as soon as he produces the device, however, it begins to malfunction, and he thus adds that the next best thing is probably a telephone number which allows one who rings it to start a savings plan for 21st century Earth.
Clip 5
Leaning on his TARDIS console, not wearing his coat or hat, the Doctor cannily explains that the past is full of woeful tales of people who did not think to plan for the future. He admits that a savings plan would not have saved the Crackenoids of Tar 7 from "a life of financial drudgery and dependance" (the TARDIS scanner, showing a picture of a crackenoid, also adds that the species is now extinct), but then adds: "Then again… you never know!"
Background
In his autobiography Who on Earth is Tom Baker?, Tom Baker wrote, "'Would you like to go to New Zealand to do a commercial?' That's the sort of question an actor likes to hear from his agent in freezing mid-January." He arrived in Auckland on 18 January and returned to the UK on 29 January; recording took place from the 21st to the 23rd in Studio 601 in Newmarket, Auckland, and on the morning of the 22nd on location at the rim of a crater on Mount Eden in Auckland.[1]
Notes
- A behind the scenes feature of the advertisement was released titled Behind the Scenes of Tom Baker's Return.
- This was the first on screen appearance of Tom Baker as the Doctor since Dimensions in Time.
- Although one might assume the Doctor in the advertisements is the Fourth Doctor, his appearance and TARDIS control room are drastically different from what was seen on television
- The end of the advertisement featured the phrases "TIME IS EVERYTHING" and "0800 - TARDIS" underscored by "827347". This was a joke way of advertising their telephone number 0800 827347.
