Meme
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A meme was an idea which was transmitted between people. (AUDIO: Rule of the Eminence)
Susan referred to the Library of Alexandria as being a "farm for memes" before remembering that memes were a concept from after Ian and Barbara's time. (AUDIO: The Library of Alexandria)
Behind the scenes
The word meme was modelled on the word gene, and was coined by Richard Dawkins in his 1976 book The Selfish Gene.