Every little helps
From Tardis Wiki, the free Doctor Who reference
While searching for resources in Ambrose Northover's Meals on Wheels van, the Eleventh Doctor told Ambrose "Every little helps!". She then loaded weapons into the van, remarking that as the Doctor said, "every little helps" - the Doctor disagreed with the weapons, as this was "not the way [he did] things". (TV: The Hungry Earth [+]Loading...{"timestamp":"22:05 - 22:24","1":"The Hungry Earth (TV story)"})
Behind the scenes
"Every little helps" is the slogan of Tesco.