Alan Sugar (in-universe)

Alan Sugar
Species:	Human
Affiliated with:	The Apprentice
Place of origin:	Great Britain, Earth
First appearance:	The Power of Three [+]Loading...["The Power of Three (TV story)"]
Appearances:	TV: Looking for Pudsey [+]Loading...["Looking for Pudsey (TV story)"]
Main actor:	Alan Sugar

You may be looking for his real world counterpart.

Alan Sugar, Lord Sugar, (TV: The Power of Three ^[+]Loading...["The Power of Three (TV story)"]) or Sir Alan, (AUDIO: The Office of Never Was ^[+]Loading...["The Office of Never Was (audio story)"]) hosted the television programme The Apprentice. (TV: The Power of Three ^[+]Loading...["The Power of Three (TV story)"])

Biography

Alan Sugar was the host of The Apprentice alongside Nick Hewer and Karren Brady. During the Year of the Slow Invasion, Alan Sugar challenged contestants on The Apprentice to sell as many of the Shakri cubes as possible within 24 hours. One of the contestants, Craig, was fired by Sugar for his failure to complete the task. (TV: The Power of Three ^[+]Loading...["The Power of Three (TV story)"])

Later in the 2010s, he was mistakenly contacted by Eddie Redmayne in his attempt to contact Pudsey. (TV: Looking for Pudsey ^[+]Loading...["Looking for Pudsey (TV story)"])