Petrichor

From Tardis Wiki, the free Doctor Who reference

Petrichor is, defined by Idris, the smell of dust after rain. Idris used the word "Petrichor" as part of the key to open a back-up TARDIS control, which she gave to Rory through a telepathic link. (DW: The Doctor's Wife)

Petrichor is also the name of a fragrance company that Amy Pond worked for as a model. Its slogan was "For the girl who's tired of waiting." This modelling job with Petrichor apparently made her rather famous. (DW: Closing Time)