Petrichor
From Tardis Wiki, the free Doctor Who reference
Petrichor was, as defined by Idris, the smell of dust after rain. She used the word "Petrichor" as part of the key to open a back-up TARDIS control room, which she gave to Rory through a telepathic link. (DW: The Doctor's Wife)
Petrichor was also the name of a fragrance for which Amy Pond posed as a model for in an advertisement. Its slogan was "For the girl who's tired of waiting." This modelling job with Petrichor apparently made her famous. (DW: Closing Time)
