Tradwife
According to Mr Colchester, Mary Appledore flooded the internet with "tradwife posts". He did not seem to be pleased about this trend. (AUDIO: A Christmas Card from Mr Colchester [+]Loading...["A Christmas Card from Mr Colchester (audio story)"])
Behind the scenes[[edit] | [edit source]]
A neologism which is short for "traditional wife", "tradwife" is a label which is popular on TikTok and Instagram, for women who play some idea of the "ideal woman" for their husbands, harkening back to values supposedly common in 1950s white American culture.
This "neat marketing trick", as Amanda Marcotte puts it in Salon, "helps sell the central, lucrative fantasy to credulous audiences: [that] female submission is a woman's natural desire, one that's being stolen from them by sinister feminist forces".[1]
In a November 2024 video, Rebecca Watson describes these "influencers" as essentially fictional characters: "obsessed with making and raising babies, cooking, taking care of their man’s every need and desire, being white, not working outside the home, and definitely not having any other opinions on anything." These are "performers",[2] manipulating their audience with a "toxic fantasy"[1] which does not reflect the reality of their lives behind-the-scenes.[2]
Thus, much online commentary agrees with Mr Colchester's scorn, and there is a general fear for the growing influence of this trend.[1][2][3]
Footnotes[[edit] | [edit source]]
- ↑ 1.0 1.1 1.2 Marcotte, Amanda (27 November 2024). The insidious rise of "tradwives": A right-wing fantasy is rotting young men's minds. Salon.com. Retrieved on 23 December 2024.
- ↑ 2.0 2.1 2.2 Watson, Rebecca (22 November 2024). "Trad Wife" Farmers Actually Lead Horrible Lives. Patreon. Retrieved on 23 December 2024.
- ↑ Cassano, Maria (19 July 2024). The Tradwife Is a Myth — Historically, She Never Existed. Medium. Retrieved on 23 December 2024.
