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Rose was the first episode of the BBC Wales version of Doctor Who. As the first televised story of the 21st century, it had to introduce the concept of the programme, as well as new regulars, Christopher Eccleston and Billie Piper. Its success on BBC One was immediate. As of 2013, it remained the second highest-rated season opener in Doctor Who history, behind only Destiny of the Daleks, a story that aired without any competition from other broadcasters. Aired in March, 2005 — several years before the BBC offered full scale digital content streaming — it picked up nearly 11 million terrestrial and cable BBC One viewers. The episode boasted a number of behind-the-scenes firsts, aside from merely being the first episode to feature Russell T Davies' vision of the show — such as being the first episode shot in a widescreen aspect ratio. It was also the first British-made episode to utilise an modern production style, and was thus the first time that credited cinematographers, production designers, colourists, digital artists, and any number of skilled professions had been credited on British-made Doctor Who.