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Simon was the young owner of the Great Big Book Exchange. He accompanied Iris Wildthyme during the series of adventures surrounding Anthony Marvelle's attempt to open the Ringpull, which also involved his best friend Kelly, Panda, Jenny Winterleaf, Barbra the vending machine, and Magda the mermaid.
History
In his youth, Simon was a big fan of Vince Cosmos. During a visit to Darlington with his grandmother in the 2000s, Simon first encountered the Great Big Book Exchange. He grew close to Terrance, the shop's owner, and Kelly, the shop's clerk.
When Terrance died in 2011, ownership of the Exchange passed onto Simon. Around this time, Simon met Iris Wildthyme and Panda and was taken to the Moulin Rouge during the eve of the Martian invasion in an alternate 1894. After two brief stop-offs at Iris' office in 1973 South Kensington and the Begins at Home, Simon was returned to Darlington by Iris. (PROSE: Enter Wildthyme)
Behind the scenes
Simon originates from Paul Magrs' novel Exchange, which also introduced the Great Big Book Exchange, Kelly, and Terrance.