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I'm not 100% sure this counts
While it's true that the It's Showtime campaign as a whole did have the license to use Shrek (as evidenced by that one channel ID in which he physically appears), I don't know if it counts as being utilised here, since his appearance is only implied from off screen. It's not like, say, The Princess and the Frog, where it being mentioned throughout is topped off by the brief physical appearance of Naveen at the end. WaltK ☎ 18:48, 7 May 2023 (UTC)