The New Young Gods project was part of the Great Houses' campaign to banalise the Remote colony of Fallahal. An ongoing series of transmissions were sent featuring a selection of ordinary members of the colony (carefully selected by the Houses, of course), with one crucial distinguishing factor. The opportunity existed, at the end of this project, for one of of them to be elevated to godhood among the colonists, through the backing of the Great Houses. However, when it came down to the final two candidates, while they were equally banal, one was ever so slightly worse, and the transmissions allowed the populace to vote on the final victor. This small victor made the residents of Fallahal not only accept their new ruler, but rejoice that they were the one chosen. This procedure would then continue yearly. (PROSE: The Book of the War)