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According to the Doctor's Five Hundred Year Diary, some would argue that Big Finish's success 'was in no small part thanks to three friendly words appended to all trailers announcing its existence', those words being "We Love Stories". The slogan was also present on the audio release of their audio adaptation of The Doomsday Contract. (WC: Tom Baker stars in John Lloyd's lost Doctor Who adventure, The Doomsday Contract)
The Big Finish logo, alongside the text 'WE LOVE STORIES'. (WC: Tom Baker stars in John Lloyd's lost Doctor Who adventure, The Doomsday Contract)