List of greeked real world concepts
From Tardis Wiki, the free Doctor Who reference
An early example of greeking: Cadbury's Dairy Milk Chocolate was represented with the fictitious brand "Camfield's Fairy Milk Chocolate" in the tele-snaps recon of The Web of Fear.
On many occasions within DWU fiction, real world copyrighted/trademarked elements have been subjected to "greeking"; "greeking", also known as "product displacement", is a television industry term for the process of undesired logos and brands being redacted or replaced with fictitious stand-ins.[1][2]
A famous example, present in non-DWU media, is the fictional cigarette brand "Morley", appearing in films and television series from Psycho to The Twilight Zone, a stand-in for Marlboro.[3]
Instances in DWU fiction
Television
- In the tele-snaps reconstruction of episode three The Web of Fear, "Camfield's Fairy Milk Chocolate" appears in lieu of Cadbury's Dairy Milk Chocolate. As the original broadcast episode is missing, it is currently unknown what prop was used initially.
Prose
- In the short story Rory's Stag, Twitbook appears in place of both Facebook and Twitter, the name being a parodical portmanteau of the two real social media platforms.
- In the short story Low/Profile, Wackopedia appears instead of Wikipedia. Notably, the entire story is formatted to read as a fictional wiki page.
- In the short story Copy/Paste, Whoosh! appears in place of Zoom, a digital video call service.
Comics
- In the serialised backup comic A Rose by Any Other Name, Blue-ray appears instead of Blu-ray, a type of optical disc.
- In Timeliney Wimey, Bookface appears instead of Facebook.
- In The Fourth Wall, Prohibited Sphere Megastore stands-in for Forbidden Planet.
Webcasts
- In The Twelfth Doctor's been Timejacked!, stylised to emulate a YouTube-like video, the video is diegetically hosted on YourVid.
Video games
- In the video game The Edge of Reality, a Foni-brand television is installed in the laundrette in Totter's Lane. This is a portmanteau of "phony" and "Sony".
