Mr Kipling
From Tardis Wiki, the free Doctor Who reference
Mr Kipling was a manufacturer of cakes. Mr Kipling cakes were sold at D. M. Ash in south-east London in 2007. (TV: Love & Monsters)
The Fourteenth Doctor once complimented Rudyard Kipling on "his cakes". (PROSE: Destination: Skaro [+]Loading...["Destination: Skaro (novelisation)"])
Behind the scenes
Associating the author Rudyard Kipling with the company is a common joke: the two are otherwise unrelated.