Desperation
From Tardis Wiki, the free Doctor Who reference
Prime Minister John Major once donned a Red Nose during Red Nose Day 1991 in a "desperate effort to make himself more colourful", at least according to a book. (COMIC: The Totally Stonking, Surprisingly Educational And Utterly Mindboggling Comic Relief Comic [+]Loading...["The Totally Stonking, Surprisingly Educational And Utterly Mindboggling Comic Relief Comic (comic story)"])