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[[File:BBC Worldwide logo.jpg | [[File:BBC Worldwide logo.jpg|right]] | ||
'''BBC Worldwide''', formerly '''BBC Enterprises''' and formerly '''2 entertain''' is the commercial subsidiary of the [[British Broadcasting Corporation]]. | '''BBC Worldwide''', formerly '''BBC Enterprises''' and formerly '''2 entertain''' is the commercial subsidiary of the [[British Broadcasting Corporation]]. | ||
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=== 2 entertain === | === 2 entertain === | ||
[[File:2eLogo4.png | [[File:2eLogo4.png|right|2 entertain logo]] | ||
In the earliest years of the [[21st century]], the BBC were looking for a partnership to allow them to release their video content, whilst reducing their overhead and providing a legal liability shield. Accordingly, they approached the retail distribution giant Woolworths to create 2 entertain. In the terms of the original 2004 incorporation, 2 entertain was a 60/40 partnership between BBC Video and Woolworths. The largest division of the 2 entertain Group became 2 entertain Video, which in turn was created by the merger of VCI Video — then controlled by Woolworth — and BBC Video. As part of the terms of the merger, [[BBC Worldwide]] — BBC Video's parent — achieved the controlling stake in 2 entertain Video, and BBC Video nominally retained its corporate identity as a division within 2 entertain Video. | In the earliest years of the [[21st century]], the BBC were looking for a partnership to allow them to release their video content, whilst reducing their overhead and providing a legal liability shield. Accordingly, they approached the retail distribution giant Woolworths to create 2 entertain. In the terms of the original 2004 incorporation, 2 entertain was a 60/40 partnership between BBC Video and Woolworths. The largest division of the 2 entertain Group became 2 entertain Video, which in turn was created by the merger of VCI Video — then controlled by Woolworth — and BBC Video. As part of the terms of the merger, [[BBC Worldwide]] — BBC Video's parent — achieved the controlling stake in 2 entertain Video, and BBC Video nominally retained its corporate identity as a division within 2 entertain Video. | ||