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Over the decades, numerous logos have been used for the ''[[Doctor Who]]'' televised series.
Over the decades, numerous logos have been used for the ''[[Doctor Who]]'' televised series.


=== 1963-1967 ===
== 1963-1967 ==
[[File:Doctor Who logo 1.jpg|thumb]]''[[An Unearthly Child]]'' - ''[[The Moonbase]]'' (Seasons 1 to 4)
[[File:Doctor Who logo 1.jpg|thumb]]''[[An Unearthly Child]]'' - ''[[The Moonbase]]'' (Seasons 1 to 4)
The first logo was simply the words "DOCTOR WHO" written in block capital sans serif white text against a black background. The relative weight and size of the two words were arranged to keep both the same width, with emphasis placed on the word "WHO" by use of a heavier, more elongated typeface than that used for "DOCTOR". It is associated with [[William Hartnell]]'s tenure as the [[First Doctor]], but remained in use for [[Patrick Troughton]]'s first few stories up through to ''[[The Moonbase]]''. A modified version with the BBC logo added was used for ''[[The Day of the Doctor (TV story)|The Day of the Doctor]]''.


This logo saw some use on merchandising such as [[Doctor Who annual|Doctor Who'' annual'']] and the [[Doctor Who - Frederick Muller|Frederick Muller]] novelisations, the latter utilising a variant of the logo in which the WHO is shown fuzzy and distorted. Much later, in the 1980s, [[Marvel Comics]] combined the 1963 logo with elements of the 1973 logo for its ''[[Doctor Who (1984)|Doctor Who]]'' comic book.
==== DESIGN ====
The first logo featured the words "DOCTOR WHO" in block white capitals, written in a simple sans serif font. The weight and size of the two words was arranged to keep both at the same width, a trend that would continue through the next two logos. Emphasis was placed on the word "WHO" by use of a heavier, more elongated typeface than that used for "DOCTOR".


=== 1967-1969 ===
==== USAGE ====
Although this logo is primarily associated with [[William Hartnell]]'s tenure as the [[First Doctor|Doctor]], it remained in use for [[Patrick Troughton]]'s first four stories, through to ''The Moonbase''. This logo saw some use in merchandising; such as [[Doctor Who annual]] and the [[Frederick Muller]] novelisations. The latter utilised a variant of this logo, in which the word "WHO" is shown to be fuzzy and distorted. In the 1980s, [[Marvel Comics]] merged elements of the 1963 & 1973 logos for its [[Doctor Who (1984)|Doctor Who]] comic book.
 
An updated version of this logo (featuring the BBC logo, as is now common practice) was used for [[The Day of the Doctor|''The Day of the Doctor'']].
 
== 1967-1969 ==
[[File:DWLogoTroughton.jpg|thumb]] ''[[The Macra Terror]]'' - ''[[The War Games]]'' (Seasons 4 to 6)
[[File:DWLogoTroughton.jpg|thumb]] ''[[The Macra Terror]]'' - ''[[The War Games]]'' (Seasons 4 to 6)
This logo made its first appearance with ''[[The Macra Terror]]''. Simple block capital lettering was used again, but presented in Times New Roman; using the same font for both words severely diminished the differential emphasis from the 1963 logo. A completely new "howlaround" pattern was created and [[Patrick Troughton]]'s face was added for the first time. Initially it used the same music as the previous logo, but starting from Episode 2 of ''[[The Faceless Ones]]'', a new arrangement of the theme replaced the old one.


This logo does not appear to have been widely used on merchandising, though it did appear on the record release ''[[Doctor Who - Variations on a Theme (soundtrack)|Doctor Who - Variations on a Theme]]'' years later.
==== DESIGN ====
This logo again featured white capital letters, this time presented in 'Times New Roman'. The use of identical font and weight in both words severely diminished the differential emphasis featured in the 1963 logo.


=== 1970-1973 ===
==== <span>USAGE</span> ====
This logo made its first appearance in Patrick Troughton's fifth serial, ''[[The Macra Terror]], ''alongside a new [[Title Sequence|title sequence]] and [[Doctor Who theme|theme]]. This logo was not widely used in merchandising, but an altered version of the logo was featured on record release ''[[Doctor Who - Variations on a Theme (soundtrack)|Variations on a Theme]]'' years later.
 
== 1970-1973 ==
[[File:Doctor Who logo Pertwee logo.jpg|thumb]] ''[[Spearhead from Space]]'' - ''[[The Green Death]]'' (Seasons 7 to 10)
[[File:Doctor Who logo Pertwee logo.jpg|thumb]] ''[[Spearhead from Space]]'' - ''[[The Green Death]]'' (Seasons 7 to 10)
This logo marks the beginning of a modern {{w|Brand#Visual Brand Identity|visual identity}} for the programme, being much more of a distinct {{w|logotype}} than previous versions. Instead of following classical serif or sans serif forms, the lettering in this version has been uniquely styled for the programme. As with the 1963 logo the relative sizing and placement of the words "DOCTOR" and "WHO" foregrounds "WHO" in a trait which would remain through all future logos until the series' revival in 2005.


Primarily associated with [[Jon Pertwee]]'s time as the [[Third Doctor]], this logo was also used as the basis for the logo used in [[1996]] [[Doctor Who (TV story)|television movie]]. While the title sequence was shown in colour, in order to achieve an effect similar to the previous sequence it was created in black and white and colourised.
==== DESIGN ====
This logo gave the programme a much more unique visual identity. It featured a specially styled typeface, and was presented in a bold shade of cyan, contrasting the simplistic, white logos of the 1960s. The enlargement of "WHO" as opposed to "DOCTOR" continued a trend that would remain in all future logos until the series' revival in 2005.


=== 1973-1980 ===
==== USAGE ====
This logo was the first to be shown in colour, debuting with the [[Third Doctor]]'s first serial. Although primarily associated with [[Jon Pertwee]], this logo was later used as the basis for the logo used in the [[Doctor Who (TV story)|1996 television movie]].
 
== 1973-1980 ==
[[File:Doctor Who diamond logo.jpg|thumb]] ''[[The Time Warrior]]'' - ''[[The Horns of Nimon]]'' (Seasons 11 to 17)
[[File:Doctor Who diamond logo.jpg|thumb]] ''[[The Time Warrior]]'' - ''[[The Horns of Nimon]]'' (Seasons 11 to 17)
Known informally as the "diamond logo" and commonly associated with [[Tom Baker]]'s time as the [[Fourth Doctor]], this logo was introduced during Jon Pertwee's time as the Third Doctor for his [[Season 11|final season]]. Although known as the diamond logo, in fact the diamond-shaped background was often omitted when the logo was used on books and other merchandise. In addition, while generally displayed on screen with a bluish tint (as displayed at right), on merchandise different colours were used for the lettering and background.


The logo returned to service in the 1980s and 1990s when it was used for video releases of the series (in lieu of the neon tube logos), as well as for the [[Virgin Missing Adventures]] book line. It also ultimately replaced the 1987 logo on most tie-in publications and merchandising, though not the [[Virgin New Adventures]] book series, in the two-three years immediately preceding the introduction of the 1996 logo.
==== DESIGN ====
This logo, known informally as the "diamond logo", featured a bluish tint when used on-screen. The diamond-shaped background was often omitted in merchandising, with the colouring of the lettering and background also sometimes changed.
 
==== USAGE ====
Although commonly associated with [[Tom Baker]]'s time as the [[Fourth Doctor]], this logo was introduced during Jon Pertwee's [[Season 11|final season]] as the Third Doctor. This logo was used greatly during the 1980s and 1990s, being used for video releases (in lieu of the 'neon-tube' logos), for the [[Virgin Missing Adventures]] book line, as well as replacing the 1987 logo on most tie-in publications and merchandising during the early 1990s. More recently, the logo was briefly reused for [[BBC Audio]]'s new series of [[Fourth Doctor]] adventures.
 
The non-diamond variant of this logo has the distinction of being the only series logo to be acknowledged in-universe. ''[[The Kingmaker (audio story)|The Kingmaker]]'' includes references to a series of books, ''[[Doctor Who Discovers]] ''(in turn'' ''a reference to the [[Doctor Who Discovers (real world)|real-world series of books]] of the same title). The cover art for the audio incorporates the cover of one of these books, featuring this logo.


More recently, this logo was briefly reused in 2009 for [[BBC Audio]]'s new series of [[Fourth Doctor]] adventures.
== 1980-1986 ==
[[File:Doctor Who logo 5.jpg|thumb]]


The non-diamond Target Books variant of this logo has the distinction of being the first and only series logo to be acknowledged in an in-universe context. The audio drama [[AUDIO]]: ''[[The Kingmaker (audio story)|The Kingmaker]]'' includes references to a series of books, ''[[Doctor Who Discovers]]'' (an in-joke reference to a [[Doctor Who Discovers (real world)|real-world series of books]] of the same title). The cover art for the audio incorporates the cover of one of these books, including the 1973 logo.
=== 1980-1984 ===
''[[The Leisure Hive]]''<span> - ''[[The Caves of Androzani]]'' (Seasons 18 to 21)</span>


=== 1980-1986 ===
==== DESIGN ====
[[File:Doctor Who logo 5.jpg|thumb]][[File:Title-6a.jpg|thumb]] ''[[The Leisure Hive]]'' - ''[[The Ultimate Foe]]'' (Seasons 18 to 23)
This logo featured the words "DOCTOR WHO" presented in a neon-tubing style, leading to it being commonly referred to as the "neon-tubing logo". After one season of use, the logo was noticeably cleaner when [[Peter Davison]] made his debut as the [[Fifth Doctor]], with fringing around the edges having been removed.
Introduced in the final season of Tom Baker's era, this revamp of the logo complemented the new title sequence of a "star field", as well as the first non-[[Delia Derbyshire]] arrangement of the theme, replacing the arrangement in place since 1967. It was used throughout [[Peter Davison]]'s time as the [[Fifth Doctor]]. When the title sequence was modified to include Peter Davison's face, the logo was re-animated in the same pattern, but it was noticeably cleaner than the original with the fringing round the edges having been removed.


This logo was updated with the introduction of [[Colin Baker]] as the [[Sixth Doctor]], it was tinted purple along with the rest of the title sequence giving it a more colourful hue. It also takes on a slightly curved appearance. This variation of the logo was almost exclusively used on TV, with merchandising and books from the Colin Baker era using the previous variation of logo.
==== <span>USAGE</span> ====
Introduced in the final season of Tom Baker's era, this revamp of the logo complemented the new "star-field" title sequence, as well as the first non-[[Delia Derbyshire]] arrangement of the theme. It was then used throughout [[Peter Davison]]'s entire tenure as the [[Fifth Doctor]]. [[File:Title-6a.jpg|thumb]]


=== 1987-1989 ===
=== <span>1984-1986</span> ===
''[[The Twin Dilemma]]'' - ''[[The Ultimate Foe]]''<span class=""> (Seasons 21 to 23)</span>
 
==== DESIGN ====
With the introduction of [[Colin Baker]] as the [[Sixth Doctor]], the logo was tinted purple to give it a more colourful hue, matching the updated title sequence. It also took on a slightly curved appearance.
 
==== <span>USAGE</span> ====
This variation of the logo was used almost exclusively on TV, with merchandising and books from the Colin Baker era tending to using either the 1973 or 1980 logos.
 
== 1987-1989 ==
[[File:Doctor Who logo 7.jpg|thumb]] ''[[Time and the Rani]]'' - ''[[Survival]]'' (Seasons 24 to 26)
[[File:Doctor Who logo 7.jpg|thumb]] ''[[Time and the Rani]]'' - ''[[Survival]]'' (Seasons 24 to 26)
For [[Sylvester McCoy]]'s [[Seventh Doctor]], a new title sequence was produced using computer-generated imagery, with the new logo being a three-dimensionally animated part of the title sequence. Following the TV series' end in 1989 this logo would continue to be used for the [[Virgin New Adventures]] novels and other merchandise including ''[[Doctor Who Magazine]]'' until the early 1990s when it was replaced on most products (except the New Adventures books) by the more famous 1973 logo. It was also used for BBC Video's "Years" series of retrospective VHS releases in the early 1990s, and for the 1993 special ''[[Dimensions in Time]]'', which remains its final TV use. It underwent minor modifications when featured on the rebranded New Adventures books, beginning with [[Happy Endings (novel)|Happy Endings]], with "Doctor" becoming less angled and more central, and the entire logo becoming more stencilled, with no texturing applied.


=== 1996 ===
==== DESIGN ====
This logo was the first to be a three-dimensionally animated element of the title sequence. The word "Doctor" appeared at an angle over "WHO", which was presented in a metallic style with a red glow surrounding it. <span>It underwent minor modifications when featured on the rebranded New Adventures books, beginning with </span>[[Happy Endings (novel)|Happy Endings.]]<span> "Doctor" became less angled and more central, and the entire logo was more stencilled, with no texturing applied.</span>
 
==== USAGE ====
Following the TV series' end in 1989 this logo would continue to be used for the [[Virgin New Adventures]] novels and other merchandise including ''[[Doctor Who Magazine]]'' until the early 1990s when it was replaced on most products (except the New Adventures books) by the more famous 1973 logo. It was also used for BBC Video's "Years" series of retrospective VHS releases in the early 1990s, and for the 1993 special ''[[Dimensions in Time]]'', which remains its final TV use.
 
== 1996 ==
[[File:Doctor_Who_TV_Movie_Titles.jpg|thumb|right|Logo Eight]] Used in ''[[Doctor Who (TV story)|Doctor Who]]''
[[File:Doctor_Who_TV_Movie_Titles.jpg|thumb|right|Logo Eight]] Used in ''[[Doctor Who (TV story)|Doctor Who]]''
This logo was used for ''Doctor Who'', with [[Paul McGann]] as the [[Eighth Doctor]] and is essentially a modified version of the 1970 logo. Colouring is changed and a metallic texture has been applied. Some letters are slightly reshaped from those in the early-70s version (most noticeably C, T, R, and W) and - unlike the 1970 logo - it is presented as a solid three-dimensional object in space (echoing the 1987 logo). During the TV Movie's credits, the logo is briefly viewed from the rear.


Following the TV Movie it was used as part of [[BBC Eighth Doctor Adventures]]: from ''[[The Eight Doctors]]'' to ''[[Autumn Mist]]'' it was silver, then from ''[[Interference - Book One]]'' onwards was blue. It was also used for the [[BBC Past Doctor Adventures]] novels (again starting off silver and then changing to blue).
==== DESIGN ====
This logo was essentially a modified version of the 1970 logo. The colouring was changed, and a metallic texture applied. Some letters were slightly reshaped (noticeably C, T, R, and W). It was presented as a three-dimensional object in space, echoing the 1987 logo. The logo is also seen from the rear. This logo has continually been used in merchandising since 1996, so many alterations of this logo have been used. These include:
* To mark the show's 40th anniversary in 2003, the "H" in "WHO", was modified to make the logo read "W40".
* The logo was stylised to feature the 'howlaround' effect of the original title sequence for the 50th anniversary year, with a BBC logo included in the upper left.
* The logo was retextured to match the "steel" look used in merchandising throughout Matt Smith's final year as the Doctor. This featured a grey-white-grey gradient.
* The logo is still used today, usually being featured in block colours such as white, blue, black, gold, and silver (similar to usage of the 2014 logo).


During the 40th anniversary year of 2003, a variation of this logo appeared on some merchandise: The "H" in "WHO" was modified to form a "4", creating "W40". This was used, for example, on classic series DVDs released in Australia during 2003. Another variation of this logo was used for merchandising for the 50th anniversary, and a short period beyond, with the interior of the logo styled to feature the howlaround effect used in the 1963 title sequence, and the BBC logo incorporated in the upper left hand corner to remove the previous need of trademarking some merchandise with a TM logo to the right of the Doctor Who logo. This was ultimately replaced with a newly retextured logo, informally known as the "steel" logo, which featured the grey-white-grey gradient texturing used on the main logo for the current series used in merchandising for the fiftieth anniversary year and a short time beyond. This logo also featured the BBC logo in an identical position. However, much merchandise has used this logo in a similar manner to the 2014 television series logo, featuring it on merchandise in block colours, such as white, blue, black, gold and silver.  
==== USAGE ====
Following the TV Movie it was used as part of [[BBC Eighth Doctor Adventures]]. It was used extensively during the 40th and 50th anniversary years (as mentioned above), for example, on classic series DVDs released in Australia during 2003. It was used on most merchandise released during 2013, as well.


Although it was replaced when the series was revived in 2005, this logo remains the franchise's official logo on merchandise such as books, DVDs, and audio releases (including the [[Big Finish Productions]] line, but not [[AudioGO]]'s Fourth Doctor line) which relate to the first eight Doctors. The logo has now been in continuous use in one form or another since 1996, making it the longest-running logo.<ref>Although the 1973 logo has been used frequently since its introduction  and continued to be used on some merchandising such as AudioGO audio dramas as recently as 2011, it has not been used without interruption.</ref>
Although it was replaced when the series was revived in 2005, this logo remains the franchise's official logo on merchandise such as books, DVDs, and audio releases (including the [[Big Finish Productions]] line, but not [[AudioGO]]'s Fourth Doctor line) which relate to the first eight Doctors. The logo has been in continuous use in one form or another since 1996, making it the longest-running logo.<ref>Although the 1973 logo has been used frequently since its introduction  and continued to be used on some merchandising such as AudioGO audio dramas as recently as 2011, it has not been used without interruption.</ref>


=== 2005-2010 ===
== 2005-2010 ==
[[File:Doctor-who-logo-nine.jpg|thumb|202x202px|As seen in Series 1 and 2.]] ''[[Rose (TV story)|Rose]]'' - ''[[The End of Time (TV story)|The End of Time]]'' (Series 1 to 2008-2010 Specials)
[[File:Doctor-who-logo-nine.jpg|thumb|202x202px|As seen in Series 1 and 2.]]
For the first time the two words of the title are presented horizontally rather than vertically. This logo was used for [[Christopher Eccleston]] and [[David Tennant]]'s tenures as the [[Ninth Doctor|Ninth]] and [[Tenth Doctor]]s.
[[File:10th_title_HD.jpg|thumb|204x204px|As seen from Series 3 until the 2008-2010 specials. Notice the new background and greater brightness.]]
In ''[[The Runaway Bride]]'', an updated version of the logo was introduced in the title sequence. The lettering is considerably more squat than that used in Series 1 and 2. Variations of this logo have also been used for various merchandising and promotions (including ''[[Doctor Who Magazine]]'', BBC trailers, the [[BBC Tenth Doctor Adventures]] book line, comic books, and in a modified form in the supplementary series ''[[Doctor Who Confidential]]''. Variations include changing the shield to off-white or grey, with black lettering, a more flat gold or olive colouring for the shield, and occasional dark colouring of the shield with white lettering.


A variant of this logo, without any texture applied to the background, was used by ''[[Doctor Who Magazine]]'' from 2005 to 2008, and also for its ongoing series of Special issues up to 2010.
=== 2005-2006 ===
''[[Rose (TV story)|Rose]]'' - ''[[Doomsday]]'' (Series 1 and 2)


This logo was used for the last time on television for [[TV]]: ''[[The End of Time (TV story)|The End of Time]]'' Part 2, broadcast on [[1 January (releases)|1 January]] [[2010 (releases)|2010]]. Soon after, the BBC began releasing promotional material for the [[Eleventh Doctor]] featuring a new logo (see below). ''[[Doctor Who Magazine]]'' used its version of the logo for the last time with Issue #416, published on [[12 December (releases)|12 December]] [[2009 (releases)|2009]]. The ''[[Doctor Who Adventures]]'' also changed in March 2010, in order to accompany the new Doctor and Logo change.
For the first time, the two words of the title were presented horizontally, upon a shield. <span>This logo was used for </span>[[Christopher Eccleston]]<span> and </span>[[David Tennant]]<span>'s tenures as the </span>[[Ninth Doctor|Ninth]]<span> and </span>[[Tenth Doctor]]<span>s.</span>


The logo was not completely phased out right away, however, as several pieces of merchandise, including Tenth Doctor audios from [[BBC Audio]], a [[Quick Reads]] novel and the American ''[[Doctor Who Ongoing]]'' comic book series continued to use the logo into April 2010.
=== 2006-2010 ===
[[The Runaway Bride|''The Runaway Bride'']] - ''[[The End of Time (TV story)|The End of Time]]'' (Series 3 to Series 4 Specials)
[[File:10th_title_HD.jpg|thumb|204x204px|As seen from Series 3 until the 2008-2010 specials. Notice the new background and greater brightness.]]


The [[Doctor Who DVD Files]] magazine series was the only ''Doctor Who'' merchandise to continue using this logo, all the way up to its final edition in 2014. It is also still used on the [http://www.bbc.co.uk/doctorwho/classic/index.shtml BBC Doctor Who The Classic Series] website.
==== DESIGN ====
This version of the logo featured lettering considerably more squat than the 2005 logo, and a new background for the 'shield'. However, the overall design wasn't impacted too heavily. Variations of this logo used in merchandising have seen the shield changed to an off-white or grey, with black lettering, or a gold or black shield with white lettering.


=== 2010- ===
==== USAGE ====
[[File:Doctor-who-logo-eleven.jpg|thumb|As seen in Series 5|203x203px]]
After being updated for the 2006 Christmas special, this logo was used in ''[[Doctor Who Magazine]], ''BBC trailers, the [[BBC Tenth Doctor Adventures]] book line, comic books, and in ''[[Doctor Who Confidential]]''. This logo was used for the last time on television in ''[[The End of Time (TV story)|The End of Time]]'' ''Part 2''. ''[[Doctor Who Magazine]]'' used its alteration of the logo for the last time with Issue #416.
''[[The Eleventh Hour (TV story)|The Eleventh Hour]]'' -


The BBC unveiled a new version of the logo on [[6 October (production)|6 October]] [[2009 (production)|2009]] to coincide with the start of [[Matt Smith]]'s tenure as the Doctor in 2010. Unlike any previous visual identity, this logo comprises two distinct elements which can be presented in different arrangements for different purposes: the words "DOCTOR" and "WHO" comprise one element with a "DW" icon motif representing the shape of the TARDIS making up the second element.
The logo was not completely phased out right away, however, as several pieces of merchandise, including Tenth Doctor audios from [[BBC Audio]], a [[Quick Reads]] novel and the American ''[[Doctor Who Ongoing]]'' comic book series continued to use the logo into April 2010. The [[Doctor Who DVD Files]] magazine series was the only ''Doctor Who'' merchandise to continue using this logo, all the way up to its final edition in 2014. It is also still used on the [http://www.bbc.co.uk/doctorwho/classic/index.shtml BBC Doctor Who The Classic Series] website.


The first released arrangement of the logo had the words "DOCTOR" and "WHO" on two levels, forming a square-shaped logo, with the DW icon sitting alongside. The BBC Television logo was also included under this initial release.
== 2010- ==
 
[[File:Doctor-who-logo-eleven.jpg|thumb|As seen in Series 5|203x203px]]
A horizontal arrangement of the logo was shown later. The DW/TARDIS icon was positioned between the two words. This layout of the logo has been used on most Eleventh Doctor merchandise, including books, audios and magazines, as well as for ''[[Doctor Who Confidential]]''.
=== 2010-2011 ===
''[[The Eleventh Hour (TV story)|The Eleventh Hour]]'' - [[The Doctor, the Widow and the Wardrobe (TV story)|''The Doctor, The Widow and the Wardrobe'']] (Series 5 and 6)


A slightly different horizontal arrangement was used in the TV series itself. The words "DOCTOR" and "WHO" are again divided by the DW/TARDIS icon, but to incorporate the logo into the title sequence the icon is significantly larger in relation to the words (see illustration).
==== DESIGN ====
[[File:Doctor-who-logo-twelve.jpg|thumb|As seen in Series 6. Notice the new texture and added flare and tint.|205x205px]]This logo was the first to be comprised of two distinct elements, which were both presented in different arrangements in differing contexts. The words "DOCTOR" and "WHO" comprise one element, with a "DW" icon, representing the shape of the [[TARDIS]] (which it also transforms into during the title sequence), comprising the second.


The "DW" TARDIS icon rotates into place as the full logo appears, then as the logo leaves the screen the icon continues to rotate revealing the sides of the TARDIS in flight in its place.
Upon first release in late [[2009]], the logo <span>had the words "DOCTOR" and "WHO" on two levels, with the DW icon sitting alongside to  form a square-shaped logo. The BBC logo was featured underneath, but wouldn't be featured in a televised logo until 2011. Later released was the far more commonly used horizontal arrangement. The DW icon being positioned between the two words. </span>After one season of use, the on-screen appearance was slightly updated. The BBC logo was added, the texture slightly altered, and the flare slightly increased to give a more purple hue.


The BBC began using this logo for promotional trailers and its website within days of the broadcast of ''The End of Time'', and the horizontal version of the logo was adopted by ''[[Doctor Who Magazine]]'' beginning with issue [[DWM 417|#417]], published on [[7 January (releases)|7 January]] [[2010 (releases)|2010]] - making it the first piece of commercial merchandise released with the new logo, however its sister publication ''[[Doctor Who Adventures]]'' continued to use the 2005 logo up to the end of March 2010. The two-level arrangement has yet to be used on any merchandise.
==== USAGE ====
[[File:Doctor-who-logo-twelve.jpg|thumb|As seen in Series 6. Notice the new texture and added flare and tint.|205x205px]]
<span>The BBC began using this logo for promotional trailers and its website within days of the broadcast of </span>''The End of Time''<span>, the horizontal version of the logo being adopted by </span>''[[Doctor Who Magazine]]''<span>  with issue </span>[[DWM 417|#417]]<span>. In merchandise, the size of the DW was decreased. The horizontal arrangement of the logo was almost never used. This logo was used on most Eleventh Doctor merchandise, including books, audios and magazines, as well as for </span>''[[Doctor Who Confidential]]''<span>.</span>
The DW icon element has also been used by the BBC in promotions for the series, often without any other wording. For example episode trailers released online by the BBC, which end simply with the DW icon. This has continued into Series 8 promotions, in which the DW features only as a separate logo.


Beginning with ''[[The Impossible Astronaut]]'', the logo featured lens flare, a brighter light on the lamp, and the BBC logo is added under 'Who'. Doing so removed the need for the BBC logo to appear by itself at other points in the episode, which had garnered criticism. It also has a purple tinge on the top left hand area of the text and the text has the texture of stone as opposed to the metallic feel of the previous version.
The DW icon was used in BBC promotions for the series, often without any other wording. This would lead to a slight alteration of the logo in 2012. Although as of 2014, the DW is no longer featured in the show's logo, the DW is still used extensively in promotions and merchandise.[[File:DWlogo-2012.jpg|thumb|As seen in ''Asylum of the Daleks''. Notice the texture. This would change in other episodes in Series 7 Part 1.|203x203px]]


[[File:DWlogo-2012.jpg|thumb|As seen in ''Asylum of the Daleks''. Notice the texture. This would change in other episodes in Series 7 Part 1.]][[File:Doctor Who Series 7-B The Bells of Saint John Logo.jpg|thumb|As seen from Series 7 Part 2 to the 2013 specials.]][[File:Doctor Who Series 8 Logo.jpg|thumb|As seen from Series 8 onwards.]]
=== <span>2012-2013</span> ===
[[Asylum of the Daleks|''Asylum of the Daleks'']] - [[The Time of the Doctor|''The Time of the Doctor'']]'' ''(Series 7)[[File:Doctor Who Series 7-B The Bells of Saint John Logo.jpg|thumb|As seen from Series 7 Part 2 to the 2013 specials.|203x203px]]


Although geometrically similar, Series 7 featured many variations of the previous logo, initially differing episode to episode. During Series 7 Part 1, the way the logo was presented changed drastically. The DW icon was no longer placed between "Doctor" and "Who", and the BBC logo was now directly underneath the logo. After the logo appears on screen, it fades away and the DW icon appears, transforming into an image of the TARDIS as it had in previous series. Each episode during this half, including ''[[The Snowmen]]'', featured a unique logo texture. The DW icon was dropped with ''The Snowmen'' and the unique textures with ''[[The Bells of Saint John (TV story)|The Bells of Saint John]]''. Starting with ''[[Deep Breath (TV story)|Deep Breath]]'', the logo no longer fades away, it instead zooms into the screen. This logo was not used in ''[[Sleep No More (TV story)|Sleep No More]]'', but returned in the following episode, ''[[Face the Raven (TV story)|Face the Raven]]''.
==== DESIGN ====
Following extensive use of the DW icon separately to any other element of the 2010 logo, the logo was slightly adjusted for Series 7. The DW icon was moved to the right of "DOCTOR WHO", leaving the title uninterrupted and impacting how the logo was presented in the title sequence. During Part 1, "DOCTOR WHO" appeared on screen, with the BBC logo directly underneath. It would then fade away, with the DW appearing, transforming into the TARDIS as previously. From The Snowmen, the DW icon was dropped on-screen.


There have been many different variations of the logo:
Series 7 featured many variations of the logo's texture - throughout the Part 1, it differed from episode to episode. These variations included:
* For ''[[Asylum of the Daleks (TV story)|Asylum of the Daleks]]'', it was bronze with numerous golden spheres, representing [[Dalekanium]].
* For ''[[Asylum of the Daleks (TV story)|Asylum of the Daleks]]'', it was bronze with numerous golden spheres, representing [[Dalekanium]].
* For ''[[Dinosaurs on a Spaceship (TV story)|Dinosaurs on a Spaceship]]'', it had a texture of green scales, representing the dinosaurs that appeared in the story.
* For ''[[Dinosaurs on a Spaceship (TV story)|Dinosaurs on a Spaceship]]'', it had a texture of green scales, representing the dinosaurs that appeared in the story.
Line 96: Line 136:
* For ''[[The Snowmen (TV story)|The Snowmen]]'' it had an icy texture, representing the story's Christmas setting.
* For ''[[The Snowmen (TV story)|The Snowmen]]'' it had an icy texture, representing the story's Christmas setting.
* From ''[[The Bells of Saint John (TV story)|The Bells of Saint John]]'' to ''[[The Time of the Doctor (TV story)|The Time of the Doctor]]'', the logo had a weathered metallic texture.
* From ''[[The Bells of Saint John (TV story)|The Bells of Saint John]]'' to ''[[The Time of the Doctor (TV story)|The Time of the Doctor]]'', the logo had a weathered metallic texture.
* Starting with ''[[Deep Breath (TV story)|Deep Breath]]'', the logo has a shiny bluish metal texture and a slightly thicker typeface.


When released online, the DW icon was now moved to the right-hand side, leaving the ''DOCTOR WHO'' title uninterrupted, with the BBC logo is also added under "WHO" as with the previous logo. This rearranged logo was used by ''[[Doctor Who Magazine]]'' from [[DWM 450|#450]] to [[DWM 476|#476]]. During 2012 and 2013, merchandising featured two variants of the logo: the familiar blue texture (used during Series 7 Part 1), and a gradient grey-white-grey (used during Series 7 Part 2). From 2014, merchandising featured the thicker version of the logo, presented as a block colour, often white, with the BBC logo on the upper left of "DOCTOR". The "DW" logo was now only used separately. This version has been used by ''Doctor Who Magazine'' since [[DWM 477|#477]].
==== USAGE ====
This rearranged logo was used by ''[[Doctor Who Magazine]]'' from [[DWM 450|#450]] to [[DWM 476|#476]]. During 2012 and 2013, merchandising featured two variants of the logo: the familiar blue texture (used during Series 7 Part 1), and a gradient grey-white-grey (used during Series 7 Part 2). This marked the first time a logo was used across multiple title sequences.[[File:Doctor Who Series 8 Logo.jpg|thumb|As seen from Series 8 onwards.|203x203px]]
 
=== <span class="">2014-</span> ===
''[[Deep Breath]]'' onwards (Series 8 to present)
 
==== DESIGN ====
This logo again featured the familiar shiny, bluish texture that had been been featured in merchandising since 2010, with a thicker version of the typeface. However, for the first time, it was represented using this texture ''on-screen. ''Introduced with a new title sequence, marking [[Peter Capaldi]]'s debut as the [[Twelfth Doctor]], the logo no longer fades away, instead zooming into the screen.
 
==== USAGE ====
<span>From 2014, merchandising featured this version of the logo, presented as a block colour, often white, with the BBC logo on the upper left of "DOCTOR". This version has been used by </span>''Doctor Who Magazine''<span> since </span>[[DWM 477|#477]]<span>. </span><span class="">The "DW" logo is no longer incorporated in the logo, but is still frequently seen separately. </span>
 
== ONE OFF LOGOS ==


=== Found footage-style logo (2015) ===
=== 'Found footage' style (2015) ===
''[[Sleep No More (TV story)|Sleep No More]]'' (Series 9)
''[[Sleep No More (TV story)|Sleep No More]]'' (Series 9)
[[File:Sleep no more title card.jpg|thumb|The ''Doctor Who'' logo used only in ''[[Sleep No More (TV story)|Sleep No More]]'']]
[[File:Sleep no more title card.jpg|thumb|The ''Doctor Who'' logo used only in ''[[Sleep No More (TV story)|Sleep No More]]'']]

Revision as of 13:04, 12 November 2016

RealWorld.png

Over the decades, numerous logos have been used for the Doctor Who televised series.

1963-1967

Doctor Who logo 1.jpg

An Unearthly Child - The Moonbase (Seasons 1 to 4)

DESIGN

The first logo featured the words "DOCTOR WHO" in block white capitals, written in a simple sans serif font. The weight and size of the two words was arranged to keep both at the same width, a trend that would continue through the next two logos. Emphasis was placed on the word "WHO" by use of a heavier, more elongated typeface than that used for "DOCTOR".

USAGE

Although this logo is primarily associated with William Hartnell's tenure as the Doctor, it remained in use for Patrick Troughton's first four stories, through to The Moonbase. This logo saw some use in merchandising; such as Doctor Who annual and the Frederick Muller novelisations. The latter utilised a variant of this logo, in which the word "WHO" is shown to be fuzzy and distorted. In the 1980s, Marvel Comics merged elements of the 1963 & 1973 logos for its Doctor Who comic book.

An updated version of this logo (featuring the BBC logo, as is now common practice) was used for The Day of the Doctor.

1967-1969

DWLogoTroughton.jpg

The Macra Terror - The War Games (Seasons 4 to 6)

DESIGN

This logo again featured white capital letters, this time presented in 'Times New Roman'. The use of identical font and weight in both words severely diminished the differential emphasis featured in the 1963 logo.

USAGE

This logo made its first appearance in Patrick Troughton's fifth serial, The Macra Terror, alongside a new title sequence and theme. This logo was not widely used in merchandising, but an altered version of the logo was featured on record release Variations on a Theme years later.

1970-1973

Doctor Who logo Pertwee logo.jpg

Spearhead from Space - The Green Death (Seasons 7 to 10)

DESIGN

This logo gave the programme a much more unique visual identity. It featured a specially styled typeface, and was presented in a bold shade of cyan, contrasting the simplistic, white logos of the 1960s. The enlargement of "WHO" as opposed to "DOCTOR" continued a trend that would remain in all future logos until the series' revival in 2005.

USAGE

This logo was the first to be shown in colour, debuting with the Third Doctor's first serial. Although primarily associated with Jon Pertwee, this logo was later used as the basis for the logo used in the 1996 television movie.

1973-1980

Doctor Who diamond logo.jpg

The Time Warrior - The Horns of Nimon (Seasons 11 to 17)

DESIGN

This logo, known informally as the "diamond logo", featured a bluish tint when used on-screen. The diamond-shaped background was often omitted in merchandising, with the colouring of the lettering and background also sometimes changed.

USAGE

Although commonly associated with Tom Baker's time as the Fourth Doctor, this logo was introduced during Jon Pertwee's final season as the Third Doctor. This logo was used greatly during the 1980s and 1990s, being used for video releases (in lieu of the 'neon-tube' logos), for the Virgin Missing Adventures book line, as well as replacing the 1987 logo on most tie-in publications and merchandising during the early 1990s. More recently, the logo was briefly reused for BBC Audio's new series of Fourth Doctor adventures.

The non-diamond variant of this logo has the distinction of being the only series logo to be acknowledged in-universe. The Kingmaker includes references to a series of books, Doctor Who Discovers (in turn a reference to the real-world series of books of the same title). The cover art for the audio incorporates the cover of one of these books, featuring this logo.

1980-1986

Doctor Who logo 5.jpg

1980-1984

The Leisure Hive - The Caves of Androzani (Seasons 18 to 21)

DESIGN

This logo featured the words "DOCTOR WHO" presented in a neon-tubing style, leading to it being commonly referred to as the "neon-tubing logo". After one season of use, the logo was noticeably cleaner when Peter Davison made his debut as the Fifth Doctor, with fringing around the edges having been removed.

USAGE

Introduced in the final season of Tom Baker's era, this revamp of the logo complemented the new "star-field" title sequence, as well as the first non-Delia Derbyshire arrangement of the theme. It was then used throughout Peter Davison's entire tenure as the Fifth Doctor.

Title-6a.jpg

1984-1986

The Twin Dilemma - The Ultimate Foe (Seasons 21 to 23)

DESIGN

With the introduction of Colin Baker as the Sixth Doctor, the logo was tinted purple to give it a more colourful hue, matching the updated title sequence. It also took on a slightly curved appearance.

USAGE

This variation of the logo was used almost exclusively on TV, with merchandising and books from the Colin Baker era tending to using either the 1973 or 1980 logos.

1987-1989

Doctor Who logo 7.jpg

Time and the Rani - Survival (Seasons 24 to 26)

DESIGN

This logo was the first to be a three-dimensionally animated element of the title sequence. The word "Doctor" appeared at an angle over "WHO", which was presented in a metallic style with a red glow surrounding it. It underwent minor modifications when featured on the rebranded New Adventures books, beginning with Happy Endings. "Doctor" became less angled and more central, and the entire logo was more stencilled, with no texturing applied.

USAGE

Following the TV series' end in 1989 this logo would continue to be used for the Virgin New Adventures novels and other merchandise including Doctor Who Magazine until the early 1990s when it was replaced on most products (except the New Adventures books) by the more famous 1973 logo. It was also used for BBC Video's "Years" series of retrospective VHS releases in the early 1990s, and for the 1993 special Dimensions in Time, which remains its final TV use.

1996

Logo Eight

Used in Doctor Who

DESIGN

This logo was essentially a modified version of the 1970 logo. The colouring was changed, and a metallic texture applied. Some letters were slightly reshaped (noticeably C, T, R, and W). It was presented as a three-dimensional object in space, echoing the 1987 logo. The logo is also seen from the rear. This logo has continually been used in merchandising since 1996, so many alterations of this logo have been used. These include:

  • To mark the show's 40th anniversary in 2003, the "H" in "WHO", was modified to make the logo read "W40".
  • The logo was stylised to feature the 'howlaround' effect of the original title sequence for the 50th anniversary year, with a BBC logo included in the upper left.
  • The logo was retextured to match the "steel" look used in merchandising throughout Matt Smith's final year as the Doctor. This featured a grey-white-grey gradient.
  • The logo is still used today, usually being featured in block colours such as white, blue, black, gold, and silver (similar to usage of the 2014 logo).

USAGE

Following the TV Movie it was used as part of BBC Eighth Doctor Adventures. It was used extensively during the 40th and 50th anniversary years (as mentioned above), for example, on classic series DVDs released in Australia during 2003. It was used on most merchandise released during 2013, as well.

Although it was replaced when the series was revived in 2005, this logo remains the franchise's official logo on merchandise such as books, DVDs, and audio releases (including the Big Finish Productions line, but not AudioGO's Fourth Doctor line) which relate to the first eight Doctors. The logo has been in continuous use in one form or another since 1996, making it the longest-running logo.[1]

2005-2010

As seen in Series 1 and 2.

2005-2006

Rose - Doomsday (Series 1 and 2)

For the first time, the two words of the title were presented horizontally, upon a shield. This logo was used for Christopher Eccleston and David Tennant's tenures as the Ninth and Tenth Doctors.

2006-2010

The Runaway Bride - The End of Time (Series 3 to Series 4 Specials)

As seen from Series 3 until the 2008-2010 specials. Notice the new background and greater brightness.

DESIGN

This version of the logo featured lettering considerably more squat than the 2005 logo, and a new background for the 'shield'. However, the overall design wasn't impacted too heavily. Variations of this logo used in merchandising have seen the shield changed to an off-white or grey, with black lettering, or a gold or black shield with white lettering.

USAGE

After being updated for the 2006 Christmas special, this logo was used in Doctor Who Magazine, BBC trailers, the BBC Tenth Doctor Adventures book line, comic books, and in Doctor Who Confidential. This logo was used for the last time on television in The End of Time Part 2. Doctor Who Magazine used its alteration of the logo for the last time with Issue #416.

The logo was not completely phased out right away, however, as several pieces of merchandise, including Tenth Doctor audios from BBC Audio, a Quick Reads novel and the American Doctor Who Ongoing comic book series continued to use the logo into April 2010. The Doctor Who DVD Files magazine series was the only Doctor Who merchandise to continue using this logo, all the way up to its final edition in 2014. It is also still used on the BBC Doctor Who The Classic Series website.

2010-

File:Doctor-who-logo-eleven.jpg
As seen in Series 5

2010-2011

The Eleventh Hour - The Doctor, The Widow and the Wardrobe (Series 5 and 6)

DESIGN

File:Doctor-who-logo-twelve.jpg
As seen in Series 6. Notice the new texture and added flare and tint.

This logo was the first to be comprised of two distinct elements, which were both presented in different arrangements in differing contexts. The words "DOCTOR" and "WHO" comprise one element, with a "DW" icon, representing the shape of the TARDIS (which it also transforms into during the title sequence), comprising the second.

Upon first release in late 2009, the logo had the words "DOCTOR" and "WHO" on two levels, with the DW icon sitting alongside to form a square-shaped logo. The BBC logo was featured underneath, but wouldn't be featured in a televised logo until 2011. Later released was the far more commonly used horizontal arrangement. The DW icon being positioned between the two words. After one season of use, the on-screen appearance was slightly updated. The BBC logo was added, the texture slightly altered, and the flare slightly increased to give a more purple hue.

USAGE

The BBC began using this logo for promotional trailers and its website within days of the broadcast of The End of Time, the horizontal version of the logo being adopted by Doctor Who Magazine  with issue #417. In merchandise, the size of the DW was decreased. The horizontal arrangement of the logo was almost never used. This logo was used on most Eleventh Doctor merchandise, including books, audios and magazines, as well as for Doctor Who Confidential.

The DW icon was used in BBC promotions for the series, often without any other wording. This would lead to a slight alteration of the logo in 2012. Although as of 2014, the DW is no longer featured in the show's logo, the DW is still used extensively in promotions and merchandise.

File:DWlogo-2012.jpg
As seen in Asylum of the Daleks. Notice the texture. This would change in other episodes in Series 7 Part 1.

2012-2013

Asylum of the Daleks - The Time of the Doctor (Series 7)

File:Doctor Who Series 7-B The Bells of Saint John Logo.jpg
As seen from Series 7 Part 2 to the 2013 specials.

DESIGN

Following extensive use of the DW icon separately to any other element of the 2010 logo, the logo was slightly adjusted for Series 7. The DW icon was moved to the right of "DOCTOR WHO", leaving the title uninterrupted and impacting how the logo was presented in the title sequence. During Part 1, "DOCTOR WHO" appeared on screen, with the BBC logo directly underneath. It would then fade away, with the DW appearing, transforming into the TARDIS as previously. From The Snowmen, the DW icon was dropped on-screen.

Series 7 featured many variations of the logo's texture - throughout the Part 1, it differed from episode to episode. These variations included:

USAGE

This rearranged logo was used by Doctor Who Magazine from #450 to #476. During 2012 and 2013, merchandising featured two variants of the logo: the familiar blue texture (used during Series 7 Part 1), and a gradient grey-white-grey (used during Series 7 Part 2). This marked the first time a logo was used across multiple title sequences.

As seen from Series 8 onwards.

2014-

Deep Breath onwards (Series 8 to present)

DESIGN

This logo again featured the familiar shiny, bluish texture that had been been featured in merchandising since 2010, with a thicker version of the typeface. However, for the first time, it was represented using this texture on-screen. Introduced with a new title sequence, marking Peter Capaldi's debut as the Twelfth Doctor, the logo no longer fades away, instead zooming into the screen.

USAGE

From 2014, merchandising featured this version of the logo, presented as a block colour, often white, with the BBC logo on the upper left of "DOCTOR". This version has been used by Doctor Who Magazine since #477. The "DW" logo is no longer incorporated in the logo, but is still frequently seen separately. 

ONE OFF LOGOS

'Found footage' style (2015)

Sleep No More (Series 9)

File:Sleep no more title card.jpg
The Doctor Who logo used only in Sleep No More

During the Series 9 episode Sleep No More, a special logo was used to reflect the found footage style of the story. The letters DOCTOR and WHO are highlighted shown vertically among what appears to be horizontally-aligned text similar to computer code, appearing alongside numerals and various character names from the story, including "GAGANRASSMUSSEN", "OSAMUCHOPRA", "DEEP-ANDO" and "CLARAOSWALD", shortly after Gagan Rassmussen's beginning video message.

External links

Footnotes

  1. ↑ Although the 1973 logo has been used frequently since its introduction and continued to be used on some merchandising such as AudioGO audio dramas as recently as 2011, it has not been used without interruption.
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