People
Davros believed that one should have a people. As such, he claimed to be happy for the Twelfth Doctor when he revealed that the Time Lords survived the Last Great Time War. (TV: The Witch's Familiar)
History
Alison observed that people either ran away or stay still when the dummies began shooting people during the Dummy Massacre (PROSE: Dummy Massacre) on 26 March 2005. (PROSE: The Doctor Was Involved in the Dummy Massacre, Operation Mannequin)
While working as an usher at the Queen Victoria Theatre, (AUDIO: Lost) Cleo Proctor had to tell people that "the spoon is in the lid, people, the spoon is in the lid!". She later brought this up in an episode of The Blue Box Files with her friends, Abby McPhail and Shawna Thompson. (AUDIO: SOS)
Other realities
By the mid-2000s, Cybus Industries didn't see their employees as people, but assets. (PROSE: Our Family)