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{{retitle|''Doctor Who'' logo}}
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Over the decades, numerous logos have been introduced for the ''[[Doctor Who]]'' series and associated merchandise.
{{You may|Doctor Who logo (The Kingmaker)|n1=the ''Doctor Who'' logo that exists in-universe|Doctor Who logo/Gallery|n2=a Gallery of variations to the ''Doctor Who'' logo}}
Over the decades, numerous '''logos''' have been used for the ''[[Doctor Who]]'' televised series and spin-off merchandise.


==Television==
== Overview ==
===[[1960s]]===
=== 1963-1967, 2013 ===
==== Logo One ====
''[[An Unearthly Child (TV story)|An Unearthly Child]]'' - ''[[The Moonbase (TV story)|The Moonbase]]'' + ''[[The Day of the Doctor (TV story)|The Day of the Doctor]]'' (Seasons 1 to 4 + 50th Anniversary)
[[Image:Title-1a.jpg|200px|thumb|right|Logo One]]
Used from 1963 to 1967, [[Season 1]] to [[Season 4]]


This logo was simply the words "DOCTOR WHO" written in block capital sans serif white text against a black background. The relative weight and size of the two words were arranged to keep both the same width, with emphasis placed on the word "WHO" by use of a heavier, more elongated typeface than that used for "DOCTOR". It is associated with [[William Hartnell]]'s tenure as the [[First Doctor]]. It remained in use for [[Patrick Troughton]]'s first few stories up through ''[[The Moonbase]]''. It saw some use on merchandising such as ''[[Doctor Who Annual]]'' and the [[Doctor Who - Frederick Muller|Frederick Muller]] novelisations, the latter utilizing a variant of the logo in which the WHO is shown fuzzy and distorted. Much later, in the 1980s, [[Marvel Comics]] combined Logo One with elements of Logo Four for its ''[[Doctor Who (Marvel Comics)|Doctor Who]]'' comic book.
The first logo featured the words "DOCTOR WHO" in block white capitals, written in a simple sans serif font. The weight and size of the two words were arranged to keep both at the same width, a trend that would continue through the next two logos. Emphasis was placed on the word "WHO" by use of a heavier, more elongated typeface than that used for "DOCTOR".


====Logo Two====
Although this logo is primarily associated with [[William Hartnell]]'s tenure as the [[First Doctor|Doctor]], it remained in use for [[Patrick Troughton]]'s first four stories, through to ''The Moonbase''. This logo saw some use in merchandising; such as [[Doctor Who annual]] and the [[Frederick Muller]] novelisations. The latter utilised a variant of this logo, in which the word "WHO" is shown to be fuzzy and distorted. In the 1980s, [[Marvel Comics]] merged elements of the 1963 & 1973 logos for its [[Doctor Who (1984)|Doctor Who]] comic book.
[[Image:Title-2a.jpg|200px|thumb|right|Logo Two]]
Used from 1967–1969, [[Season 4]] - [[Season 6]]


This logo made its first appearance with ''[[The Macra Terror]]''. Simple block capital lettering was used again, but presented in a more uniform serif typeface (probably derived from [[Wikipedia:Times Roman|Times Roman]]) removing the differential emphasis to the two words. A completely new "howlaround" pattern was created and [[Patrick Troughton]]'s face was added for the first time. Initially it used the same music as the previous logo, but starting from Episode 2 of ''[[The Faceless Ones]]'', a new arrangment of the theme replaced the old one. It does not appear to have been widely used on merchandising, though it did appear on the record release ''[[Doctor Who: Variations on a Theme]]'' years later.
An updated version of this logo (featuring the BBC logo, as was common practice since [[2011 (releases)|2011]]) was used for ''[[The Day of the Doctor (TV story)|The Day of the Doctor]]'' in [[2013 (releases)|2013]].


===[[1970s]]===
<gallery position="center" captionalign="center" widths="150">
====Logo Three====
Doctor Who logo 1.jpg|As seen in Season 1 to 4
[[Image:Title-3a.jpg|200px|thumb|right|Logo Three]]
Doctor Who 50th anniversary logo.jpeg|As seen in the 50th Anniversary special, ''The Day of the Doctor''
Used from 1970–1973, [[Season 7]] - [[Season 10]]<br />
</gallery>
This logo marks the beginning of a modern [[Wikipedia:Brand#Visual_Brand_Identity|visual identity]] for the programme, being much more of a distinct [[Wikipedia:logotype|logotype]] than previous versions. Instead of following classical serif or sans serif forms, the lettering in this version has been uniquely styled for the programme. As with Logo One the relative sizing and placement of the words "DOCTOR" and "WHO" foregrounds "WHO" in a trait which would remain through all future logos until the series' revival in 2005.
 
=== 1967-1969 ===
''[[The Macra Terror (TV story)|The Macra Terror]]'' - ''[[The War Games (TV story)|The War Games]]'' (Seasons 4 to 6)
 
This logo again featured white capital letters, this time presented in 'Times New Roman'. The use of identical font and weight in both words severely diminished the differential emphasis featured in the 1963 logo.
 
This logo made its first appearance in Patrick Troughton's fifth serial, ''[[The Macra Terror (TV story)|The Macra Terror]],'' alongside a new [[title sequence]] and [[Doctor Who theme|theme]]. This logo was not widely used in merchandising, but an altered version of the logo was featured on record release ''[[Doctor Who - Variations on a Theme (soundtrack)|Variations on a Theme]]'' years later.
 
<gallery position="center" captionalign="center" widths="150">
DWLogoTroughton.jpg|As seen in ''The Macra Terror'' to Season 6
</gallery>
 
=== 1970-1973 ===
''[[Spearhead from Space (TV story)|Spearhead from Space]]'' - ''[[The Green Death (TV story)|The Green Death]]'' (Seasons 7 to 10)
 
This logo gave the programme a much more unique visual identity. It featured a specially styled typeface and was presented in a bold shade of cyan, contrasting the simplistic, white logos of the 1960s. The enlargement of "WHO" as opposed to "DOCTOR" continued a trend that would remain in all future logos until the series' revival in 2005.
 
This logo was the first to be shown in colour, debuting with the [[Third Doctor]]'s first serial. Although primarily associated with [[Jon Pertwee]], this logo was later used as the basis for the logo used in the [[Doctor Who (TV story)|1996 television movie]]. This updated logo would continue to be used in several pieces of non-televised media in later years, including comics by [[Titan Publishing Group]] ([[2014 (releases)|2014]]-[[2018 (releases)|2018]]) and the [[Dr. Men (series)|Dr. Men]] series.
 
<gallery position="center" captionalign="center" widths="150">
Doctor Who logo Pertwee logo.jpg|As seen in Season 7 to 10 (Version 1)
Doctor Who Pertwee logo 2.jpg|As seen in Season 7 to 10 (Version 2)
Doctor Who Season 8 (Third Doctor) logo.jpg|As seen in ''Terror of the Autons'' and ''The Mind of Evil''
</gallery>
 
=== 1973-1980 ===
''[[The Time Warrior (TV story)|The Time Warrior]]'' - ''[[The Horns of Nimon (TV story)|The Horns of Nimon]]'' (Seasons 11 to 17)
 
This logo, known informally as the "diamond logo", featured a bluish tint when used on-screen. The diamond-shaped background was often omitted in merchandising (e.g. the [[Target novelisation]]s in [[Target Books/1975|1975]]-[[Target Books/1975|1981]] and [[DWM 44]]-[[DWM 45|45]]), with the colouring of the lettering and background also sometimes changed.
 
Although commonly associated with [[Tom Baker]]'s time as the [[Fourth Doctor]], this logo was introduced on screen during Jon Pertwee's [[Season 11 (Doctor Who 1963)|final season]] as the Third Doctor, and was first used extensively in the [[Doctor Who Special (1973)|Radio Times 10th Anniversary Special]] published in [[November (releases)|November]] [[1973 (releases)|1973]] — several weeks before the broadcast of the first part of ''[[The Time Warrior (TV story)|The Time Warrior]]''.
 
This logo was used greatly during the 1980s and 1990s, being used for the [[VHS]] releases (in lieu of whichever logo featured in the actual programme) and the [[Virgin Missing Adventures]] book line, as well as replacing the [[1987 (releases)|1987]] logo on most tie-in publications and merchandising during the early 1990s. After being phased out in the late 1990s, it was briefly reused for [[BBC Audio]]'s new series of [[Fourth Doctor]] adventures.
 
In [[2023 (releases)|2023]] this logo was reintroduced for the [[List of anniversaries|60th Anniversary]], also known as the "diamond anniversary", although with a modern touch in upgraded colouring and shading.
 
The non-diamond variant of this logo has the distinction of being the only series logo to be acknowledged in-universe. ''[[The Kingmaker (audio story)|The Kingmaker]]'' includes references to a series of books, ''[[Doctor Who Discovers]]'' (in turn a reference to the [[Doctor Who Discovers (real world)|real-world series of books]] of the same title). The cover art for the audio incorporates the cover of one of these books, featuring this logo.
 
<gallery position="center" captionalign="center" widths="150">
Doctor Who diamond logo.jpg|As seen in Season 11 to 17
Doctor Who Tom Baker logo (The Ark in Space Part 1).jpg|As seen in ''The Ark in Space'' Part One
</gallery>
 
=== 1980-1984 ===
''[[The Leisure Hive (TV story)|The Leisure Hive]]'' - ''[[The Caves of Androzani (TV story)|The Caves of Androzani]]'' (Seasons 18 to 21)
 
This logo featured the words "DOCTOR WHO" presented in a neon-tubing style, leading to it being commonly referred to as the "neon-tubing logo". After one season of use, the logo was noticeably cleaner when [[Peter Davison]] made his debut as the [[Fifth Doctor]], with fringing around the edges having been removed.
 
Introduced in the final season of Tom Baker's era, this revamp of the logo complemented the new "star-field" title sequence, as well as the first non-[[Delia Derbyshire]] arrangement of the theme. It was then used throughout [[Peter Davison]]'s entire tenure as the [[Fifth Doctor]].
 
<gallery position="center" captionalign="center" widths="150">
Doctor Who Season 18 (Fourth Doctor) logo.jpg|As seen in Season 18
Doctor Who logo 5.jpg|As seen in Season 19 to 21
</gallery>
 
=== 1984-1986 ===
''[[The Twin Dilemma (TV story)|The Twin Dilemma]]'' - ''[[The Ultimate Foe (TV story)|The Ultimate Foe]]'' (Seasons 21 to 23)
 
With the introduction of [[Colin Baker]] as the [[Sixth Doctor]], the logo was tinted purple to give it a more colourful hue, matching the updated title sequence. It also took on a slightly curved appearance.
 
This variation of the logo was used almost exclusively on TV, with merchandising and books from the Colin Baker era tending to use either the 1973 or 1980 logos.
 
In the "Season 23: The Collection" re-edited standalone version of ''[[Terror of the Vervoids (TV story)|Terror of the Vervoids]]'', the curved sign was presented inside a star-filled purple-ish space-like [[Time Vortex]] instead of a "star-field".
 
<gallery position="center" captionalign="center" widths="150">
Title-6a.jpg|As seen in Season 22 and 23
</gallery>
 
=== 1987-1989 ===
''[[Time and the Rani (TV story)|Time and the Rani]]'' - ''[[Survival (TV story)|Survival]]'' (Seasons 24 to 26)
 
This logo was the first to be a three-dimensionally animated element of the title sequence. The word "Doctor" appeared at an angle in a signature-esque font over "WHO", which was presented in a metallic style with a red glow surrounding it. It underwent major modifications when featured on the rebranded New Adventures books, beginning with ''[[Happy Endings (novel)|Happy Endings]]''. "Doctor" became less angled and more central, and the entire logo was more stencilled, with no texturing applied.
 
Following the TV series' end in 1989, this logo and variations on it would continue to be used for the [[Virgin New Adventures]] novels and other merchandise including ''[[Doctor Who Magazine]]'' until the early 1990s when it was replaced on most products (except the New Adventures) by the more famous 1973 logo. It was also featured on the spine of the majority of Virgin Publishing books, both fiction and non-fiction, was used for BBC Video's "Years" series of retrospective VHS releases in the early 1990s, and featured in the 1993 special ''[[Dimensions in Time (TV story)|Dimensions in Time]]'', which remains its final TV use.


Primarily associated with [[Jon Pertwee]]'s time as the [[Third Doctor]], this logo was also used as the basis for Logo Eight in [[1996]] for ''[[Doctor Who: The TV Movie]]. ''While the title sequence was shown in colour in order to achieve the effect similar to previous sequence it was originally designed in black and white.
<gallery position="center" captionalign="center" widths="150">
Doctor Who logo 7.jpg|As seen in Season 24 to 26 and ''Dimensions in Time''
</gallery>


====Logo Four====
=== 1996 ===
[[Image:Title-4a.jpg|200px|thumb|right|Logo Four]]
''[[Doctor Who (TV story)|Doctor Who]]'' (TV Movie)
Used from 1973–1980, [[Season 11]] - [[Season 17]]<br />
Known informally as the "diamond logo" and commonly associated with [[Tom Baker]]'s time as the [[Fourth Doctor]] was actually introduced during Jon Pertwee's time as the Third Doctor for his [[Season 11|final season]]. Although known as the diamond logo, in fact the diamond-shaped background was often omitted when the logo was used on books and other merchandise. The logo returned to service in the 1980s and 1990s when it was used for video releases of the series (in lieu of logos Five and Six), as well as for the [[Virgin Missing Adventures]] book line. It also ultimately replaced Logo Seven on most tie-in publications and merchanding, though not the [[Virgin New Adventures]] book series, in the two-three years immediately preceding the introduction of Logo Eight.


The non-diamond Target Books variant of this logo has the distinction of being the first and only series logo to be acknowledged in an in-universe context. The audio drama [[BFA]]: [[The Kingmaker]] includes references to a series of books, [[Doctor Who Discovers]] (an in-joke reference to a [[Doctor Who Discovers (real world)|real world series of books]] of the same title. The cover art for the audio incorporates the cover of one of these books, including Logo Four.
This logo was essentially a modified version of the 1970 logo. The colouring was changed from cyan to a darker blue, and a metallic texture applied. Some letters were largely reshaped (noticeably C, T, R, and W). It was presented as a three-dimensional object in space, echoing the 1987 logo. The logo is also seen from the rear. This logo has seen continual use in merchandising from 1996 to 2021. As such, there have been multiple variations. These include:
* In merchandise from 1997 to 1999, an ice-like pallet was applied to the logo rather than the dark blue tone seen in the TV Movie. The TV Movie design started to be used in merchandise in 1999, around the same time as ''[[Doctor Who Magazine]]'' finally adopted it to replace the diamond logo (which never used this version of the 1996 logo).
* To mark the show's 40th anniversary in 2003, the "H" in "WHO", was modified to make the logo read "W40". This was notably used, for example, on classic series VHSs and DVDs released in Australia during 2003, and for ''[[The Reign of Terror (TV story)|The Reign of Terror]]'' box set, which became the final story to be released on home video that year.
* The logo was stylised to feature the 'howl around' effect of the original title sequence for the 50th anniversary year, with a BBC logo included in the upper left.
* The logo was retextured to match the "steel" look used in merchandising throughout Matt Smith's final year as the Doctor. This featured a grey-white-grey gradient.
* The logo continued to be used until 2021, usually being featured in block colours such as white, blue, black, gold, and silver (similar to the usage of the 2014 logo).


===[[1980s]]===
Following the TV Movie, it was used as part of the [[BBC Eighth Doctor Adventures]] and [[BBC Past Doctor Adventures|Past Doctor Adventures]], and largely replaced the diamond logo to represent the classic series as a whole in merchandise after 1996. It was used extensively during the 40th and 50th anniversary years (as mentioned above).
====Logo Five====
[[Image:Title-5a.jpg|200px|thumb|right|Logo Five]]
Used from 1980–[[1984]], [[Season 18]] - [[Season 21]].


Introduced in the final season of Tom Baker's era ([[Season 18]]), this revamp of the logo complemented the new title sequence of a 'star field'. It was then used throughout [[Peter Davison]]'s time as the [[Fifth Doctor]]. This logo is known colloquially as the "neon sign" or "neon tube" logo.
Although it was replaced when the series was revived in 2005, this logo remained the franchise's official logo on merchandise such as books, DVDs, and audio releases (including the [[Big Finish Productions]] line, but not [[AudioGO]]'s Fourth Doctor line) which related to the first eight Doctors. The logo was in continuous use in one form or another from 1996 to 2019, making it the longest-running logo.<ref>Although the 1973 logo has been used frequently since its introduction and continued to be used on some merchandise as recent as [[AudioGO]]'s ''[[Serpent Crest]]'' in 2011, it has not been used without interruption.</ref> While the 2018 logo became the primary logo on nearly all ''Doctor Who'' merchandise in 2018, the 1996 logo continued to appear on [[The Complete History covers|''The Complete History'' covers]], ''[[The Target Storybook (anthology)|The Target Storybook]]'' in [[2019 (releases)|2019]], and [[Target novelisation]]s up to [[2021 (releases)|2021]].


====Logo Six====
<gallery position="center" captionalign="center" widths="150">
[[Image:Title-6a.jpg|200px|thumb|right|Logo Six]]
Doctor Who TV Movie Titles.jpg|As seen in the TV Movie
Used from 1984–1986, [[Season 21]] - [[Season 23]]<br />
</gallery>
Introduced as [[Colin Baker]] took the role of the [[Sixth Doctor]], this was similar to the previous logo, but tinted purple along with the rest of the title sequence giving it a more colourful hue. It also takes on a slightly curved appearance along the bottom.


====Logo Seven====
=== 2005-2010 ===
[[Image:Title-7a.jpg|200px|thumb|right|Logo Seven]]
''[[Rose (TV story)|Rose]]'' - ''[[The End of Time (TV story)|The End of Time]]'' (Series 1 to 2008-2010 Specials)
Used from 1987–1989, [[Season 24]] - [[Season 26]]<br />
For [[Sylvester McCoy]]'s [[Seventh Doctor]] a new title sequence was produced using computer generated imagery, with the new logo being a three dimensionally animated part of the title sequence. Following the TV series' end in 1989 this logo would continue to be used for the [[Virgin New Adventures]] novels and other merchandise including ''[[Doctor Who Magazine]]'' until the early 90s when it was replaced on most products (except the New Adventures books) by the more famous Logo Four. It was also used for BBC Video's "Years" series of retrospective VHS releases in the early 1990s, and for the 1993 special ''[[Dimensions in Time]]'', which remains its final TV use.


===[[1990s]]===
For the first time, the two words of the title were presented horizontally, upon a shield. This logo was used for [[Christopher Eccleston]] and [[David Tennant]]'s tenures as the [[Ninth Doctor|Ninth]] and [[Tenth Doctor]].
====Logo Eight====
[[Image:Eighth Doctor Logo.jpg|200px|thumb|right|Logo Eight]]Used in
1996, [[Doctor Who: The TV Movie]]<br />
This logo was used for [[Doctor Who: The TV Movie]], with [[Paul McGann]] as the [[Eighth Doctor]] and is in fact a modified version of Logo Three, just changed to blue and with some letters slightly reshaped (most noticeably C, T, R, and W.) A notable difference is that the TV movie presents a 3-D version of the logo, which is briefly viewed from the rear.


Following the TV movie it was used as part of [[BBC Eighth Doctor Adventures]]: from [[The Eight Doctors]] to [[Autumn Mist]] it was silver in colour, then from [[Interference - Book One]] onwards was blue in colour. It was also used for the [[BBC Past Doctor Adventures]] novels (again starting off silver and then changing to blue). During the 40th anniversary year, 2003, a variation of this logo appeared on some merchandise, with the H in WHO modified to become a 4, creating W40. Although replaced by a new logo when the series was revived in 2005, this logo remains the franchise's official logo on merchandise (books, DVD releases, and audio including the [[Big Finish]] line) relating to the first eight Doctors. The logo has now been in continuous use in one form or another since 1996, making it the longest-running logo. (Although Logo Four has been used frequently since its introduction in 1974 and continued to be used on some merchandising such as comic books as recently as 2008, it has not been used without interruption.)
Beginning with ''[[The Runaway Bride (TV story)|The Runaway Bride]]'', this logo was modified, and now featured lettering considerably more squat than the 2005 logo, and a new background for the 'shield'. However, the overall design would've impacted too heavily. Variations of this logo used in merchandising have seen the shield changed to an off-white or grey, with black lettering, or a gold or black shield with white lettering.


In 2009 the Canadian Doctor Who Information Network news page reported that BBC Video was considering replacing Logo Eight with the new Logo Eleven on its classic-series DVD releases. As of April 2010, however, there has been no indication that such a change is imminent.
After being updated for the 2006 Christmas special, this logo was used in ''[[Doctor Who Magazine]], ''BBC trailers, the [[BBC Tenth Doctor Adventures]] book line, comic books, and in ''[[Doctor Who Confidential]]''. This logo was used for the last time on television in ''[[The End of Time (TV story)|The End of Time]]'' ''Part 2''. ''[[Doctor Who Magazine]]'' used its alteration of the logo for the last time with [[DWM 416|Issue #416]].


===[[2000s]]===
The logo was phased out gradually, however, as several pieces of merchandise, including Tenth Doctor audios from [[BBC Audio]], a [[Quick Reads]] novel and the American ''[[Doctor Who Ongoing]]'' comic book series continued to use the logo into April 2010. The [[Doctor Who DVD Files]] magazine series was the only ''Doctor Who'' merchandise to continue using this logo, all the way up to its final edition in 2014. It is also still used on the [http://www.bbc.co.uk/doctorwho/classic/index.shtml BBC Doctor Who The Classic Series] website (presumably as it was archived and no longer updated when the logo was phased out).
==== Logo Nine ====
[[Image:9thlogo.jpg|200px|thumb|right|Logo Nine]]
Used from 2005-2006, [[Series 1 (Doctor Who) |Series 1]] - [[Series 2 (Doctor Who)|Series 2]]<br />
For the first time the two words of the title are presented horizontally rather than vertically, and the new design was initially controversial with some fans. This logo was used for [[Christopher Eccleston]]'s tenure as the [[Ninth Doctor]] and the first series with [[David Tennant]] as the [[Tenth Doctor]]. The Logo nine variant appears to only be used for TV broadcasts, as book releases and other merchandise such as toys used Logo Ten even before its use in [[Series 3 (Doctor Who)|Series 3]] up until the [[2009 Specials]]


====Logo Ten====
<gallery position="center" captionalign="center" widths="150">
[[Image:2007 S3 title Logo.jpg|thumb|200px|right|Logo Ten]]
Doctor-who-logo-nine.jpg|As seen in Series 1 and 2
Used from 2006-2010, [[Series 3 (Doctor Who)|Series 3]] - [[2009 Specials]]<br />
10th title HD.jpg|As seen in Series 3 to the 2008-2010 Specials
This logo was a "cleaner" version of the Doctor Who logo originally designed in 2005 and featured in the 'Coming Soon' trailer. This logo is also an animated component within the title sequence moving three dimensionally during the credits. The lettering is considerably more squat than that used in Logo Nine. Introduced in ''[[The Runaway Bride]]'' as the new logo within the title sequence, this has become the logo for [[David Tennant]]'s tenure as the [[Tenth Doctor]]. Variations of this logo have also been used for various merchandising and promotions (including ''[[Doctor Who Magazine]]'', BBC trailers, the [[BBC Tenth Doctor Adventures]] book line, comic books, and in a modified form in the supplementary series ''[[Doctor Who Confidential]]''. Variations include changing the shield to off-white or grey, with black lettering, a more flat gold or olive colouring for the shield, and occasional dark coloring of the shield with white lettering.
</gallery>


logo ten was used in merchandise even when Logo Nine was still in use.
=== 2010-2011 ===
''[[The Eleventh Hour (TV story)|The Eleventh Hour]]'' - ''[[The Doctor, the Widow and the Wardrobe (TV story)|The Doctor, The Widow and the Wardrobe]]'' (Series 5 and 6)


Logo Ten was used for the last time on television for part two of [[DW]]: ''[[The End of Time (TV story)|The End of Time]]'', broadcast on&nbsp;1 January 2010. Soon after, the BBC began releasing promotional material for the [[Eleventh Doctor]] featuring a new logo (see below). ''[[Doctor Who Magazine]]'' used its version of the logo for the last time with issue #416, published on 12 December 2009. The ''[[Doctor Who Adventures]]'' also changed in March 2010, in order to accompany the new Doctor and Logo change.
This logo was the first to be comprised of two distinct elements, which were both presented in different arrangements in differing contexts. The words "DOCTOR" and "WHO" comprise one element, with a "DW" icon, representing the shape of [[the TARDIS]] (which it also transforms into during the title sequence), comprising the second.


The logo was not completely phased out right away, however, as several pieces of merchandise, including Tenth Doctor audios from [[BBC Audio]], a [[Quick Reads]] novel and the American ''[[Doctor Who Ongoing]]'' comic book series continued to use the logo into April 2010.
Upon the first release in late 2009, the logo had the words "DOCTOR" and "WHO" on two levels, with the DW icon sitting alongside to form a square-shaped logo. The BBC logo was featured underneath, but wouldn't be featured in a televised logo until 2011. Later released was the far more commonly used horizontal arrangement, with the DW icon being positioned between the two words. After one season of use, the on-screen appearance was largely updated. The BBC logo was added, the texture largely altered, and the flare largely increased to give a more purple hue.


===[[2010s]]===
The BBC began using this logo for promotional trailers and its website within days of the broadcast of''The End of Time'', the horizontal version of the logo being adopted by ''[[Doctor Who Magazine]]'' with [[DWM 417|issue #417]]. In merchandise, the size of the DW was decreased. The arrangement of the logo with the words on two lines was almost never used. This logo was used on most Eleventh Doctor merchandise, including books, audios and magazines, as well as for ''[[Doctor Who Confidential]]''.
====Logo Eleven====


[[File:Doctorwho_series5_2010-titles.jpg|thumb|200px|right|Logo Eleven]]
The DW icon was used in BBC promotions for the series, often without any other wording. This would lead to a large alteration of the logo in 2012. Although the DW was no longer featured in the show's logo, the DW was still used extensively in promotions and merchandise until about 2014.


Used from 2010-Present, [[Series 5 (Doctor Who)|Series 5]].
<gallery position="center" captionalign="center" widths="150">
Doctorwho series5 2010-titles.jpg|As seen in Series 5
Series 6 titles.jpg|As seen in Series 6 (on this version of the logo, the BBC logo was added under the word "WHO")
</gallery>


The BBC unveiled the latest version of the Doctor Who logo on 6th October 2009, to coincide with the start of the [[Matt Smith]] era of the series in 2010.
=== 2012-2013 ===
''[[Asylum of the Daleks (TV story)|Asylum of the Daleks]]'' - ''[[The Time of the Doctor]]'' (Series 7 to 2013 Christmas special)


The first version of the logo had the words "Doctor" and "Who" on two levels, forming a square-shaped logo, with an additional "DW" icon motif representing the shape of the TARDIS. The BBC Television logo was also included in this initial version.
Following extensive use of the DW icon separately to any other element of the 2010 logo, the logo was largely adjusted for Series 7. The DW icon was moved to the right of "DOCTOR WHO", leaving the title uninterrupted and impacting how the logo was presented in the title sequence. During Part 1, "DOCTOR WHO" appeared on screen, with the BBC logo directly underneath. It would then fade away, with the DW appearing, transforming into the TARDIS as previously. From The Snowmen, the DW icon was dropped on-screen.


Later, a modified, horizontal version of the logo was introduced, with the DW/TARDIS icon separating the two words. This version of the logo is what has been used on most merchandise so far, including books, audios and magazines.
Series 7 featured many variations of the logo's texture - throughout the Part 1, it differed from episode to episode. These variations included:
* For ''[[Asylum of the Daleks (TV story)|Asylum of the Daleks]]'', it was bronze with numerous golden spheres, representing [[Dalekanium]].
* For ''[[Dinosaurs on a Spaceship (TV story)|Dinosaurs on a Spaceship]]'', it had a texture of green scales, representing the dinosaurs that appeared in the story.
* For ''[[A Town Called Mercy (TV story)|A Town Called Mercy]]'', it had a texture with a wooden look with gunshots, representing the story's {{w|Western (genre)|Western}} setting.
* For ''[[The Power of Three (TV story)|The Power of Three]]'', it had a texture that resembled the ubiquitous, black [[Shakri cube]]s featured throughout the story.
* For ''[[The Angels Take Manhattan (TV story)|The Angels Take Manhattan]]'' it had marks resembling the [[Statue of Liberty]]'s crown, representing the story's [[New York City]] setting.
* For ''[[The Snowmen (TV story)|The Snowmen]],'' it had an icy texture, representing the story's Christmas setting.
* From ''[[The Bells of Saint John (TV story)|The Bells of Saint John]]'' to ''[[The Time of the Doctor (TV story)|The Time of the Doctor]]'', the logo had a weathered metallic texture.


A third variant was introduced for the TV series itself beginning with [[DW]]: ''[[The Eleventh Hour]]'' in April 2010. Also similar to the horizontal version used in merchandising, the words "Doctor Who" are considerably shorter in relation to the DW icon (see illustration).
This rearranged logo was used by ''[[Doctor Who Magazine]]'' from [[DWM 450|#450]] to [[DWM 476|#476]]. During 2012 and 2013, merchandising featured two variants of the logo: the familiar blue texture (used during Series 7 Part 1), and a gradient grey-white-grey (used during Series 7 Part 2). This marked the first time a logo was used across multiple title sequences, and starting with ''[[The Snowmen (TV story)|The Snowmen]]'', the title sequence featured the Doctor's face again for the first time since 1989.
[[Image:DW-Logo-2010.png|thumb|200px|Non-broadcast version of Logo Eleven intended for merchandising.]]


In the opening credits, the logo includes an animated element for the first time -- the DW icon spins into place as the logo appears, and then transforms into an image of the TARDIS as the logo leaves the screen.
<gallery position="center" captionalign="center" widths="140">
Asylum of the Daleks logo.jpg|As seen in ''Asylum of the Daleks''
Dinosaurs on a Spaceship logo.jpg|As seen in ''Dinosaurs on a Spaceship''
A Town Called Mercy logo.jpg|As seen in ''A Town Called Mercy''
The Power of Three logo.jpg|As seen in ''The Power of Three''
The Angels Take Manhattan logo.jpg|As seen in ''The Angels Take Manhattan''
The Snowmen logo.jpg|As seen in ''The Snowmen''
Series 7b logo.jpg|As seen in ''The Bells of Saint John'' to ''The Time of the Doctor''
</gallery>


The DW icon has also been employed by the BBC in its promotions for the series, often without any other wording to identify ''Doctor Who''. Most recently, this has been the case with episode trailers released online by the BBC, which end simply with the DW icon.
=== 2014-2017 ===
''[[Deep Breath (TV story)|Deep Breath]]'' - ''[[Twice Upon a Time (TV story)|Twice Upon a Time]]'' (Series 8 to Series 10)


This logo has been criticised for its presentation, with some saying that it symbolises the show being renamed "Doctor DW Who". As a result, there have been numerous fanmade title sequence uploads on Youtube, which include the logo without the "DW" icon in between the words.{{fact}}
This logo featured a shiny, bluish metal texture, along with a thicker version of the typeface that had been used for the previous logo. Introduced with a new title sequence, marking [[Peter Capaldi]]'s debut as the [[Twelfth Doctor]], the logo no longer fades away, instead, zooming into the screen.


The BBC began using Logo Eleven for promotional trailers and its website within days of the broadcast of ''The End of Time'', and the horizontal version of the logo was adopted by ''[[Doctor Who Magazine]]'' beginning with issue #417, published on 7th January 2010 - the first piece of commercial merchandise released with the new logo. The two-level version initially released in October 2009 has yet to be used on any merchandise, however the above version is used on action figure packaging and DVD covers. Also, the DW icon has been used by itself on some promotions, including several trailers for Series 5; it is also being employed by [[BBC Books]] as the spine insignia on its [[BBC Eleventh Doctor Adventures]] novels.
From 2014, merchandising featured this version of the logo, presented as a block colour, often white, with the BBC logo on the upper left of "DOCTOR". This version was used by ''Doctor Who Magazine'' from [[DWM 477|#477]] to [[DWM 522|#522]]. The "DW" logo is no longer incorporated in the logo but is still frequently seen separately.
[[Image:2010Logo 2Level.jpg|thumb|200px|The first version of Logo Eleven released by the BBC; it has yet to be used for any merchandise or on screen.]]
As noted above, there was some overlap occurring in the use of Logo Ten and Logo Eleven, with Logo Ten being used for several remnant pieces of Tenth Doctor-related merchandise scheduled for release as late as March 2010. Also, although sister publication DWM adopted the new logo in January, ''[[Doctor Who Adventures]]'' continued to use Logo Ten up to the end of March 2010, after which it adopted the Logo Eleven.


==Other Logos==
For the [[2015 (releases)|2015]] [[Christmas special]] ''[[The Husbands of River Song (TV story)|The Husbands of River Song]]'' only, the logo was given a large icy tinge to match the vibe of the episode.
===Sci Fi Channel Variant Logo===
[[Image:SciFiLogo.jpg|thumb|200px|Sci Fi Channel logo]]
For promoting its broadcasts of ''Doctor Who'' starting in 2006, the American [[Sci Fi Channel (United States)|Sci Fi Channel]] network created a unique logo. In basic shape and form the logo resembles a mix of logos Two and Three/Eight (and is very similar to that used by [[Target Books]] novelisations between 1973 and 1975), however the O is modified to include the silhouette of a man. As such the logo resembles that of the 1960s spy series ''The Man from U.N.C.L.E.'' The logo has been used on television ads, print, and on Sci Fi's website, but has otherwise never been used within the programme itself. [[BBC America]] did not retain this variant when it took over American broadcasts of the series in 2009 and so far has only used the official BBC logo in its promotions.


==Logo gallery==
Counting the 2005 logo and its modifications in ''The Runaway Bride'' as separate logos, this logo has the highest episode count of any used in the revived series, at 39 episodes.
===Official on-screen logos===
 
<gallery widths="120">
<gallery position="center" captionalign="center" widths="150">
Image:Title-1a.jpg|Logo One, 1963-1967
Doctor Who Series 8 Logo.jpg|As seen in Series 8 to 10
Image:Title-2a.jpg|Logo Two, 1967-1969
Last Christmas logo (2014).jpeg|As seen in ''Last Christmas''
Image:Title-3a.jpg|Logo Three, 1970-1973
The Husbands of River Song logo.jpg|As seen in ''The Husbands of River Song''
Image:Title-4a.jpg|Logo Four, 1973-1980
Image:Title-5a.jpg|Logo Five, 1980-1984
Image:Title-6a.jpg|Logo Six, 1984-1986
Image:Title-7a.jpg|Logo Seven, 1987-1989 and 1993 (1987-1996 for merchandise)
Image:Eighth Doctor Logo.jpg|Logo Eight, 1996 (1996-present for merchandise)
Image:9thlogo.jpg|Logo Nine, 2005-2006
Image:2007 S3 title Logo.jpg|Logo Ten, 2006-2010
Image:Doctorwho_series5_2010-titles.jpg|Logo Eleven, 2010-Present
</gallery>
</gallery>


===[[Doctor Who Confidential]]===
=== 2015 "Found footage" logo ===
<gallery widths="120">
''[[Sleep No More (TV story)|Sleep No More]]'' (Series 9)
File:DWCLogo2005.jpg|2005-2010
 
File:DWCLogo2010.png|2010-present
During the broadcast version of the [[Series 9 (Doctor Who 2005)|Series 9]] episode ''[[Sleep No More (TV story)|Sleep No More]]'', a special logo was used to reflect the found footage style of the story (as well as resembling the code text seen in the openings of the ''Matrix'' films). The letters DOCTOR and WHO are highlighted shown vertically among what appears to be horizontally-aligned text similar to computer code, appearing alongside numerals and various character names from the story, including "[[Gagan Rassmussen|GAGANRASSMUSSEN]]", "[[Osamu Aimi-Chopra|OSAMUCHOPRA]]", "[[Haruka Deep-Ando|DEEP-ANDO]]", "[[Le Verrier|LEVERRIER]]", and "[[Clara Oswald|CLARAOSWALD]]", shortly after [[Gagan Rassmussen]]'s beginning video message.
 
<gallery position="center" captionalign="center" widths="150">
SleepNoMore special titles.jpg|The ''Doctor Who'' logo used only in ''Sleep No More''
</gallery>
 
=== 2018-2022 ===
''[[The Ghost Monument (TV story)|The Ghost Monument]]'' - ''[[The Power of the Doctor (TV story)|The Power of the Doctor]]'' (Series 11 to 2022 Specials)
 
On [[20 February (releases)|20 February]] [[2018 (releases)|2018]], the BBC released a short teaser featuring a new version of the logo. The logo was created by design agency Little Hawk.
 
This new logo had a largely golden texture and a thin typeface with the "D" and the "WHO" appearing to have been pierced. The BBC logo was moved from below it to above it. Like the previous logo it would zoom in to the screen and disappear, with the large alteration that it spin sideways as it closes in.
 
Since the 2005 return of ''Doctor Who'' to television, the 1996 version of the logo had been used on most merchandise pertaining to the "classic" era of the programme (that is, the first eight Doctors), and the then-current version of the logo was used for most merchandise related to the [[21st century]] incarnations. However, with the introduction of this logo, that practice was abandoned, with the new [[2018 (releases)|2018]] logo being used on all new ''Doctor Who'' merchandise, with the exception of [[The Complete History covers|''The Complete History'' covers]], ''[[The Target Storybook (anthology)|The Target Storybook]]'' in [[2019 (releases)|2019]], and [[Target novelisation]]s up to [[2021 (releases)|2021]].
 
This logo was used on the cover of ''[[Doctor Who Magazine]]'' from [[DWM 523]] onwards on [[8 March (releases)|8 March]], as well as the covers of [[Titan Comics]] publications, starting with [[Free Comic Book Day 2018]] on [[5 May (releases)|5 May]].
 
The first [[Big Finish Productions]] story to feature the new logo was a vinyl re-release of ''[[Energy of the Daleks (audio story)|Energy of the Daleks]]'' on [[26 May (releases)|26 May]], although the logo was used by them in the trailer for ''[[Jago & Litefoot Forever (audio anthology)|Jago & Litefoot Forever]]'' just days earlier on [[24 May (releases)|24 May]]. Despite all of this, Big Finish had adopted the new logo as its new "placeholder" image for future ''Doctor Who'' releases weeks prior to this.
 
With Series 13, the logo was changed largely, now with "''FLUX''" appearing below "''Doctor Who''", forming a subtitle for the series. In keeping with the theme of the series, the logo would now dissolve into ashes as it zooms in on the screen. The accompanying BBC logo was replaced with the new version released earlier that month. The "''FLUX''" subtitle was subsequently removed in the [[Series 13 (Doctor Who 2005)#2022 Specials|2022 Specials]].
 
<gallery position="center" captionalign="center" widths="140">
2018 logo from title sequence.jpg|As seen in Series 11 and Series 12
Revolution of the Daleks logo (2021).jpg|As seen in ''Revolution of the Daleks''
Doctor Who Flux.jpg|As seen in Series 13
2022 logo from title sequence.jpeg|As seen in the 2022 Specials
</gallery>
</gallery>


===Variants in other media===
=== 2022-present ===
<gallery widths="120">
''[[The Star Beast (TV story)|The Star Beast]]'' - present (60th Anniversary Specials to present)
File:TargetWhoLogo.jpg|[[Target Books]] logo, 1973-1975
 
File:Logo pinnacle.png|[[Pinnacle Books]] logo, 1979
On [[25 October (releases)|25 October]] [[2022 (releases)|2022]], the [[BBC]] announced that they had entered a partnership with [[Disney Branded Television]] for the broadcasting of future episodes of ''[[Doctor Who]]'' outside of the [[United Kingdom]].<ref>https://www.doctorwho.tv/news-and-features/bbc-and-disney-branded-television-join-forces-on-doctor-who</ref>
File:WhoMarvelLogo.jpg|[[Marvel Comics]] US series logo, 1984-1985
 
File:Garanciere.JPG|'''Éditions Garancière''' logo, 1987
A new logo was simultaneously unveiled, reusing the "Classic" [[1973 (production)|1973]] "diamond logo" design, albeit with updated colouring and shading, causing it to appear more 3D. The ''[[Radio Times]]'' noted that the diamond logo was fitting for the forthcoming "[[List of anniversary specials|diamond anniversary]]" of the series in [[2023 (releases)|2023]].<ref>https://www.radiotimes.com/tv/sci-fi/doctor-who-diamond-logo-returns-newsupdate/</ref>
File:Virgin diamond logo.jpg|[[Virgin Books]] variant of the Diamond Logo, 1994-1997
 
File:Death Comes to Time logo.png|[[Death Comes to Time]] webcast logo, 2002
Four variations of the logo were made:
File:SciFiLogo.jpg|[[Sci Fi Channel]] logo, 2006-2009
# Primary: The logotype with the diamond.
File:30thanniversarylogo.jpg|30th Anniversary logo, 1993
# Stacked: The logotype without the diamond.
PDVD_002.JPG|Doctor Who DVD menu Logo 1999 - present
# Horizontal: The BBC logo above the logotype in a line without the diamond.
File:PDVD 003.jpg|40th Anniversary logo, 2003
# Single line: The BBC logo in a line with the logotype without the diamond.
TotallyDoctorWhoLogo.jpg|Totally Doctor Who logo 2006-2007
 
File:DW-Logo-2010.png|Eleventh Doctor logo used for merchandise, 2009-present
''[[Doctor Who Magazine]]'' made use of the new "Primary" logo for their covers, fading out the blue colour a bit and adapting the logo with a plaque in the same colouring, reading "Magazine", starting with [[DWM 584]], while [[Big Finish]] audio used the "Stacked" variant of the logo for their story cover releases as well as their anthology covers which also used the "Single line" logo interchangably and the [[Doctor Who website|''Doctor Who'' website]] took to using the "Horizontal" version in black & white.
Adventure.jpg|The official logo for [[The Adventure Games]] 2010-present
 
Adv title card.jpg|The on-screen logo for [[The Adventure Games]] 2010-present
On [[23 November (releases)|23 November]] 2022, ''Doctor Who Day'', a brand new version of the logo was unveiled, removing the blue diamond-shape in favour of a real [[diamond]]. The word "Doctor" had been changed to look more metallic, and a blue plaque at the bottom was added, reading "60 Years".<ref>https://www.radiotimes.com/tv/sci-fi/doctor-who-60th-anniversary-logo-newsupdate/amp/</ref>
 
This variant of the logo was largely only used on [[Doctor Who social media|social media]] and during the initial ''[[Once and Future]]'' Big Finish teasers and trailers, as the [[60th Anniversary Specials]] would prove to make use of the originally announced "Primary" logo. The BBC logo positioned itself above, fading in and out.
 
The "Primary" logo would be used on the subsequent [[Christmas special]] ''[[The Church on Ruby Road (TV story)|The Church on Ruby Road]]'' and [[Series 14 (Doctor Who)|Season 1]] onwards. The BBC logo now enlarged and shrunk itself in vertical motions, instead. The "Primary" logo was enlarged slightly and made to look more 3D and shiny for the season itself.
 
<gallery position="center" captionalign="center" widths="140">
60th Anniversary Specials logo.jpg|As seen in ''The Star Beast'' to ''The Church on Ruby Road''
Season 1 2024 logo.jpg|As seen in Season 1
</gallery>
</gallery>


==External links ==
== Logo Variants ==
*[http://www.throup.org.uk/doctor_who.php The Doctor who logo collection]
: ''Full article: [[Doctor Who Logo/Gallery]]''


==Footnotes==
== External links ==
* [http://www.throup.org.uk/doctor_who.php The ''Doctor Who'' Logo Collection] (up to 2010 logo)
 
== Footnotes ==
{{reflist}}
{{reflist}}
[[Category:Production information]]
[[Category:Production information]]
[[Category:Galleries]]

Latest revision as of 20:53, 3 November 2024

RealWorld.png
For a gallery of images depicting Doctor Who logo, see Doctor Who logo/Gallery.

Over the decades, numerous logos have been used for the Doctor Who televised series and spin-off merchandise.

Overview[[edit] | [edit source]]

1963-1967, 2013[[edit] | [edit source]]

An Unearthly Child - The Moonbase + The Day of the Doctor (Seasons 1 to 4 + 50th Anniversary)

The first logo featured the words "DOCTOR WHO" in block white capitals, written in a simple sans serif font. The weight and size of the two words were arranged to keep both at the same width, a trend that would continue through the next two logos. Emphasis was placed on the word "WHO" by use of a heavier, more elongated typeface than that used for "DOCTOR".

Although this logo is primarily associated with William Hartnell's tenure as the Doctor, it remained in use for Patrick Troughton's first four stories, through to The Moonbase. This logo saw some use in merchandising; such as Doctor Who annual and the Frederick Muller novelisations. The latter utilised a variant of this logo, in which the word "WHO" is shown to be fuzzy and distorted. In the 1980s, Marvel Comics merged elements of the 1963 & 1973 logos for its Doctor Who comic book.

An updated version of this logo (featuring the BBC logo, as was common practice since 2011) was used for The Day of the Doctor in 2013.

1967-1969[[edit] | [edit source]]

The Macra Terror - The War Games (Seasons 4 to 6)

This logo again featured white capital letters, this time presented in 'Times New Roman'. The use of identical font and weight in both words severely diminished the differential emphasis featured in the 1963 logo.

This logo made its first appearance in Patrick Troughton's fifth serial, The Macra Terror, alongside a new title sequence and theme. This logo was not widely used in merchandising, but an altered version of the logo was featured on record release Variations on a Theme years later.

1970-1973[[edit] | [edit source]]

Spearhead from Space - The Green Death (Seasons 7 to 10)

This logo gave the programme a much more unique visual identity. It featured a specially styled typeface and was presented in a bold shade of cyan, contrasting the simplistic, white logos of the 1960s. The enlargement of "WHO" as opposed to "DOCTOR" continued a trend that would remain in all future logos until the series' revival in 2005.

This logo was the first to be shown in colour, debuting with the Third Doctor's first serial. Although primarily associated with Jon Pertwee, this logo was later used as the basis for the logo used in the 1996 television movie. This updated logo would continue to be used in several pieces of non-televised media in later years, including comics by Titan Publishing Group (2014-2018) and the Dr. Men series.

1973-1980[[edit] | [edit source]]

The Time Warrior - The Horns of Nimon (Seasons 11 to 17)

This logo, known informally as the "diamond logo", featured a bluish tint when used on-screen. The diamond-shaped background was often omitted in merchandising (e.g. the Target novelisations in 1975-1981 and DWM 44-45), with the colouring of the lettering and background also sometimes changed.

Although commonly associated with Tom Baker's time as the Fourth Doctor, this logo was introduced on screen during Jon Pertwee's final season as the Third Doctor, and was first used extensively in the Radio Times 10th Anniversary Special published in November 1973 — several weeks before the broadcast of the first part of The Time Warrior.

This logo was used greatly during the 1980s and 1990s, being used for the VHS releases (in lieu of whichever logo featured in the actual programme) and the Virgin Missing Adventures book line, as well as replacing the 1987 logo on most tie-in publications and merchandising during the early 1990s. After being phased out in the late 1990s, it was briefly reused for BBC Audio's new series of Fourth Doctor adventures.

In 2023 this logo was reintroduced for the 60th Anniversary, also known as the "diamond anniversary", although with a modern touch in upgraded colouring and shading.

The non-diamond variant of this logo has the distinction of being the only series logo to be acknowledged in-universe. The Kingmaker includes references to a series of books, Doctor Who Discovers (in turn a reference to the real-world series of books of the same title). The cover art for the audio incorporates the cover of one of these books, featuring this logo.

1980-1984[[edit] | [edit source]]

The Leisure Hive - The Caves of Androzani (Seasons 18 to 21)

This logo featured the words "DOCTOR WHO" presented in a neon-tubing style, leading to it being commonly referred to as the "neon-tubing logo". After one season of use, the logo was noticeably cleaner when Peter Davison made his debut as the Fifth Doctor, with fringing around the edges having been removed.

Introduced in the final season of Tom Baker's era, this revamp of the logo complemented the new "star-field" title sequence, as well as the first non-Delia Derbyshire arrangement of the theme. It was then used throughout Peter Davison's entire tenure as the Fifth Doctor.

1984-1986[[edit] | [edit source]]

The Twin Dilemma - The Ultimate Foe (Seasons 21 to 23)

With the introduction of Colin Baker as the Sixth Doctor, the logo was tinted purple to give it a more colourful hue, matching the updated title sequence. It also took on a slightly curved appearance.

This variation of the logo was used almost exclusively on TV, with merchandising and books from the Colin Baker era tending to use either the 1973 or 1980 logos.

In the "Season 23: The Collection" re-edited standalone version of Terror of the Vervoids, the curved sign was presented inside a star-filled purple-ish space-like Time Vortex instead of a "star-field".

1987-1989[[edit] | [edit source]]

Time and the Rani - Survival (Seasons 24 to 26)

This logo was the first to be a three-dimensionally animated element of the title sequence. The word "Doctor" appeared at an angle in a signature-esque font over "WHO", which was presented in a metallic style with a red glow surrounding it. It underwent major modifications when featured on the rebranded New Adventures books, beginning with Happy Endings. "Doctor" became less angled and more central, and the entire logo was more stencilled, with no texturing applied.

Following the TV series' end in 1989, this logo and variations on it would continue to be used for the Virgin New Adventures novels and other merchandise including Doctor Who Magazine until the early 1990s when it was replaced on most products (except the New Adventures) by the more famous 1973 logo. It was also featured on the spine of the majority of Virgin Publishing books, both fiction and non-fiction, was used for BBC Video's "Years" series of retrospective VHS releases in the early 1990s, and featured in the 1993 special Dimensions in Time, which remains its final TV use.

1996[[edit] | [edit source]]

Doctor Who (TV Movie)

This logo was essentially a modified version of the 1970 logo. The colouring was changed from cyan to a darker blue, and a metallic texture applied. Some letters were largely reshaped (noticeably C, T, R, and W). It was presented as a three-dimensional object in space, echoing the 1987 logo. The logo is also seen from the rear. This logo has seen continual use in merchandising from 1996 to 2021. As such, there have been multiple variations. These include:

  • In merchandise from 1997 to 1999, an ice-like pallet was applied to the logo rather than the dark blue tone seen in the TV Movie. The TV Movie design started to be used in merchandise in 1999, around the same time as Doctor Who Magazine finally adopted it to replace the diamond logo (which never used this version of the 1996 logo).
  • To mark the show's 40th anniversary in 2003, the "H" in "WHO", was modified to make the logo read "W40". This was notably used, for example, on classic series VHSs and DVDs released in Australia during 2003, and for The Reign of Terror box set, which became the final story to be released on home video that year.
  • The logo was stylised to feature the 'howl around' effect of the original title sequence for the 50th anniversary year, with a BBC logo included in the upper left.
  • The logo was retextured to match the "steel" look used in merchandising throughout Matt Smith's final year as the Doctor. This featured a grey-white-grey gradient.
  • The logo continued to be used until 2021, usually being featured in block colours such as white, blue, black, gold, and silver (similar to the usage of the 2014 logo).

Following the TV Movie, it was used as part of the BBC Eighth Doctor Adventures and Past Doctor Adventures, and largely replaced the diamond logo to represent the classic series as a whole in merchandise after 1996. It was used extensively during the 40th and 50th anniversary years (as mentioned above).

Although it was replaced when the series was revived in 2005, this logo remained the franchise's official logo on merchandise such as books, DVDs, and audio releases (including the Big Finish Productions line, but not AudioGO's Fourth Doctor line) which related to the first eight Doctors. The logo was in continuous use in one form or another from 1996 to 2019, making it the longest-running logo.[1] While the 2018 logo became the primary logo on nearly all Doctor Who merchandise in 2018, the 1996 logo continued to appear on The Complete History covers, The Target Storybook in 2019, and Target novelisations up to 2021.

2005-2010[[edit] | [edit source]]

Rose - The End of Time (Series 1 to 2008-2010 Specials)

For the first time, the two words of the title were presented horizontally, upon a shield. This logo was used for Christopher Eccleston and David Tennant's tenures as the Ninth and Tenth Doctor.

Beginning with The Runaway Bride, this logo was modified, and now featured lettering considerably more squat than the 2005 logo, and a new background for the 'shield'. However, the overall design would've impacted too heavily. Variations of this logo used in merchandising have seen the shield changed to an off-white or grey, with black lettering, or a gold or black shield with white lettering.

After being updated for the 2006 Christmas special, this logo was used in Doctor Who Magazine, BBC trailers, the BBC Tenth Doctor Adventures book line, comic books, and in Doctor Who Confidential. This logo was used for the last time on television in The End of Time Part 2. Doctor Who Magazine used its alteration of the logo for the last time with Issue #416.

The logo was phased out gradually, however, as several pieces of merchandise, including Tenth Doctor audios from BBC Audio, a Quick Reads novel and the American Doctor Who Ongoing comic book series continued to use the logo into April 2010. The Doctor Who DVD Files magazine series was the only Doctor Who merchandise to continue using this logo, all the way up to its final edition in 2014. It is also still used on the BBC Doctor Who The Classic Series website (presumably as it was archived and no longer updated when the logo was phased out).

2010-2011[[edit] | [edit source]]

The Eleventh Hour - The Doctor, The Widow and the Wardrobe (Series 5 and 6)

This logo was the first to be comprised of two distinct elements, which were both presented in different arrangements in differing contexts. The words "DOCTOR" and "WHO" comprise one element, with a "DW" icon, representing the shape of the TARDIS (which it also transforms into during the title sequence), comprising the second.

Upon the first release in late 2009, the logo had the words "DOCTOR" and "WHO" on two levels, with the DW icon sitting alongside to form a square-shaped logo. The BBC logo was featured underneath, but wouldn't be featured in a televised logo until 2011. Later released was the far more commonly used horizontal arrangement, with the DW icon being positioned between the two words. After one season of use, the on-screen appearance was largely updated. The BBC logo was added, the texture largely altered, and the flare largely increased to give a more purple hue.

The BBC began using this logo for promotional trailers and its website within days of the broadcast ofThe End of Time, the horizontal version of the logo being adopted by Doctor Who Magazine with issue #417. In merchandise, the size of the DW was decreased. The arrangement of the logo with the words on two lines was almost never used. This logo was used on most Eleventh Doctor merchandise, including books, audios and magazines, as well as for Doctor Who Confidential.

The DW icon was used in BBC promotions for the series, often without any other wording. This would lead to a large alteration of the logo in 2012. Although the DW was no longer featured in the show's logo, the DW was still used extensively in promotions and merchandise until about 2014.

2012-2013[[edit] | [edit source]]

Asylum of the Daleks - The Time of the Doctor (Series 7 to 2013 Christmas special)

Following extensive use of the DW icon separately to any other element of the 2010 logo, the logo was largely adjusted for Series 7. The DW icon was moved to the right of "DOCTOR WHO", leaving the title uninterrupted and impacting how the logo was presented in the title sequence. During Part 1, "DOCTOR WHO" appeared on screen, with the BBC logo directly underneath. It would then fade away, with the DW appearing, transforming into the TARDIS as previously. From The Snowmen, the DW icon was dropped on-screen.

Series 7 featured many variations of the logo's texture - throughout the Part 1, it differed from episode to episode. These variations included:

This rearranged logo was used by Doctor Who Magazine from #450 to #476. During 2012 and 2013, merchandising featured two variants of the logo: the familiar blue texture (used during Series 7 Part 1), and a gradient grey-white-grey (used during Series 7 Part 2). This marked the first time a logo was used across multiple title sequences, and starting with The Snowmen, the title sequence featured the Doctor's face again for the first time since 1989.

2014-2017[[edit] | [edit source]]

Deep Breath - Twice Upon a Time (Series 8 to Series 10)

This logo featured a shiny, bluish metal texture, along with a thicker version of the typeface that had been used for the previous logo. Introduced with a new title sequence, marking Peter Capaldi's debut as the Twelfth Doctor, the logo no longer fades away, instead, zooming into the screen.

From 2014, merchandising featured this version of the logo, presented as a block colour, often white, with the BBC logo on the upper left of "DOCTOR". This version was used by Doctor Who Magazine from #477 to #522. The "DW" logo is no longer incorporated in the logo but is still frequently seen separately.

For the 2015 Christmas special The Husbands of River Song only, the logo was given a large icy tinge to match the vibe of the episode.

Counting the 2005 logo and its modifications in The Runaway Bride as separate logos, this logo has the highest episode count of any used in the revived series, at 39 episodes.

[[edit] | [edit source]]

Sleep No More (Series 9)

During the broadcast version of the Series 9 episode Sleep No More, a special logo was used to reflect the found footage style of the story (as well as resembling the code text seen in the openings of the Matrix films). The letters DOCTOR and WHO are highlighted shown vertically among what appears to be horizontally-aligned text similar to computer code, appearing alongside numerals and various character names from the story, including "GAGANRASSMUSSEN", "OSAMUCHOPRA", "DEEP-ANDO", "LEVERRIER", and "CLARAOSWALD", shortly after Gagan Rassmussen's beginning video message.

2018-2022[[edit] | [edit source]]

The Ghost Monument - The Power of the Doctor (Series 11 to 2022 Specials)

On 20 February 2018, the BBC released a short teaser featuring a new version of the logo. The logo was created by design agency Little Hawk.

This new logo had a largely golden texture and a thin typeface with the "D" and the "WHO" appearing to have been pierced. The BBC logo was moved from below it to above it. Like the previous logo it would zoom in to the screen and disappear, with the large alteration that it spin sideways as it closes in.

Since the 2005 return of Doctor Who to television, the 1996 version of the logo had been used on most merchandise pertaining to the "classic" era of the programme (that is, the first eight Doctors), and the then-current version of the logo was used for most merchandise related to the 21st century incarnations. However, with the introduction of this logo, that practice was abandoned, with the new 2018 logo being used on all new Doctor Who merchandise, with the exception of The Complete History covers, The Target Storybook in 2019, and Target novelisations up to 2021.

This logo was used on the cover of Doctor Who Magazine from DWM 523 onwards on 8 March, as well as the covers of Titan Comics publications, starting with Free Comic Book Day 2018 on 5 May.

The first Big Finish Productions story to feature the new logo was a vinyl re-release of Energy of the Daleks on 26 May, although the logo was used by them in the trailer for Jago & Litefoot Forever just days earlier on 24 May. Despite all of this, Big Finish had adopted the new logo as its new "placeholder" image for future Doctor Who releases weeks prior to this.

With Series 13, the logo was changed largely, now with "FLUX" appearing below "Doctor Who", forming a subtitle for the series. In keeping with the theme of the series, the logo would now dissolve into ashes as it zooms in on the screen. The accompanying BBC logo was replaced with the new version released earlier that month. The "FLUX" subtitle was subsequently removed in the 2022 Specials.

2022-present[[edit] | [edit source]]

The Star Beast - present (60th Anniversary Specials to present)

On 25 October 2022, the BBC announced that they had entered a partnership with Disney Branded Television for the broadcasting of future episodes of Doctor Who outside of the United Kingdom.[2]

A new logo was simultaneously unveiled, reusing the "Classic" 1973 "diamond logo" design, albeit with updated colouring and shading, causing it to appear more 3D. The Radio Times noted that the diamond logo was fitting for the forthcoming "diamond anniversary" of the series in 2023.[3]

Four variations of the logo were made:

  1. Primary: The logotype with the diamond.
  2. Stacked: The logotype without the diamond.
  3. Horizontal: The BBC logo above the logotype in a line without the diamond.
  4. Single line: The BBC logo in a line with the logotype without the diamond.

Doctor Who Magazine made use of the new "Primary" logo for their covers, fading out the blue colour a bit and adapting the logo with a plaque in the same colouring, reading "Magazine", starting with DWM 584, while Big Finish audio used the "Stacked" variant of the logo for their story cover releases as well as their anthology covers which also used the "Single line" logo interchangably and the Doctor Who website took to using the "Horizontal" version in black & white.

On 23 November 2022, Doctor Who Day, a brand new version of the logo was unveiled, removing the blue diamond-shape in favour of a real diamond. The word "Doctor" had been changed to look more metallic, and a blue plaque at the bottom was added, reading "60 Years".[4]

This variant of the logo was largely only used on social media and during the initial Once and Future Big Finish teasers and trailers, as the 60th Anniversary Specials would prove to make use of the originally announced "Primary" logo. The BBC logo positioned itself above, fading in and out.

The "Primary" logo would be used on the subsequent Christmas special The Church on Ruby Road and Season 1 onwards. The BBC logo now enlarged and shrunk itself in vertical motions, instead. The "Primary" logo was enlarged slightly and made to look more 3D and shiny for the season itself.

Logo Variants[[edit] | [edit source]]

Full article: Doctor Who Logo/Gallery

External links[[edit] | [edit source]]

Footnotes[[edit] | [edit source]]