Doctor Who Adventures

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Doctor Who Adventures, first published by BBC Magazines and later Panini Comics, is a bimonthly, formerly monthly, fortnightly and, before that, weekly, magazine aimed at younger readers. Like Panini's long-running Doctor Who Magazine, the title features a mix of articles about the series and comic strips. A separate line rather than a competitor to DWM, the two magazines promote each other. Prior to 2014, DWA wasn't available outside the United Kingdom and Ireland (mostly likely due to it being regularly published with "free gift" items, as described below); beginning in 2014 some issues began to be distributed in North America, with wide availability commencing with the change in publisher (see below), although the free gifts were still not included.

From issue 248, Doctor Who Adventures was published under licence from BBC Worldwide, by Immediate Media Company London Limited. After issue 363, it was relaunched with a new issue 1, now published by Panini.

The magazine went on a hiatus after issue 24. After two years, the magazine returned with a special one-off issue in 2019.

History

The magazine launched as a fortnightly publication with its first issue cover-dated 5 April 2006, priced £1.99. With DWA 47 (17 January 2008), this title became a weekly publication, available every Thursday priced £2.10 (UK). On 21 January 2010, the magazine published its 150th issue.

From issue 160, DWA changed its format to match the branding associated with the new Eleventh Doctor era.

In 2012, DWA launched an app version for tablets which made the editorial of the magazine available internationally for the first time; as of mid-2013 only current issues are available via the app.

From issue 322, published on 5 June 2013, the magazine reverted to fortnightly publication again, and subscriptions were discontinued.[1] Relaunched by Panini, the magazine became monthly. At the start of 2017, its frequency was further reduced to bimonthly.

On 19 June 2017, Panini announced that it was "pausing" publication of DWA as of the issue #24 dated 22 June 2017, with no indication of when or if it would resume.[2]

As of 8 January 2019, however, it was announced on the BBC Doctor Who website that it would resume publication, with the new issue being released on 10 January 2019.[3]

Features

Regular features of the magazine include; posters, fact-files (main features), collectable one page alien guides, favourite scenes (told as photo-stories), previews, reviews, behind the scenes features, questions and answers, some interviews, and an assortment of quizzes, puzzles, activities and make-its (usually a cut-out mask), and competitions, as well as readers' letters, pictures and artwork.

The magazine also features a regular comic strip adventure. With all but a few storylines being single-chapter, the 387 issues published between 2006 and 2017 allowed the DWA comic strip to be the most prolific Doctor Who-related illustrated adventures. During the strip's run, the current TV companion or companions were generally featured, with new companion characters introduced during gaps between TV seasons and new companions. Due to publication of DWA being suspended in June 2017, the comic strip ended without having featured the then-current companions Bill Potts and Nardole.

The comic strips would however resume on 10 January 2019 with the new Doctor and her new friends.[3]

Free gifts

Each issue comes with a free gift, and is often sold wrapped or bagged to secure the contents.

Some gifts include a squirmy bow tie, plastic sonic screwdrivers, a series of collectable monster figures, a psychic paper notepad, a build-your-own-Cyberman kit, character masks, TARDIS wipe board, yo-yos, pens and stickers.

Due to import-related issues, when regular North American distribution of DWA was achieved late in its run, the free gifts were not included in the copies sent out of the UK.

Readership

The Doctor Who-related free gifts (often only available in specific regions of the country), multiple covers, and UK only availability, contribute to making this title very collectable. A 2007 readers' survey revealed that, even though it was aimed at a children's market, it was read by 21% of regular Doctor Who Magazine readers of varying ages.

The Audit Bureau of Circulation (ABC's) twice yearly, February 2008, report gave the Doctor Who Adventures title a circulation figure of 150,763 a rise of some 44% on the previous six months, making it one of the top performing titles published in the UK, and positioned it top in the children's sector, and the 52nd top title overall from all categories.

However the ABC's figures for 2009 showed a nearly 50% drop in circulation, with 44,664 copies circulated between 1 July and 31 December 2009, compared to 82,205 copies moved during the same period in 2008. A statement from the managing director of BBC Children's Magazines attributed the drop to the lack of a regular Doctor Who series in 2009, and indicated that the company was committed to continuing the magazine into 2010.

Age group

Unlike Doctor Who Magazine, DWA is aimed at a children's audience of 4 and up. Most of the magazines have no spoilers, feature critical analysis, and feature humour and games aimed at children.

Cover galleries and issue links by year

Launched with the face of the Tenth Doctor, the Eleventh Doctor took prominence from issue 160, followed by the Twelfth Doctor from issue 352. The Thirteenth Doctor features in the DWA Special.

Promotions

Radio Times

  • The official BBC TV and radio listing magazine featured a number of promotional material.
  • Besides full page advertisements and mentions, the 11 October 2008 edition also included an extensive 8-page pull-out advert for Doctor Who Adventures offering a special subscription offer which for forgoing the regular gifts with each issue offered a number of more substantial gifts spaced throughout the year including birthdays and Christmas.

USB giveaway

  • Promoting the return of the Doctor in the Easter Special (Planet of the Dead) a set of three USB devices were available to order online (featuring the Tenth Doctor, Daleks and Cybermen) from Expansive Media costing £2.99 p&p each.
  • Each USB featured some preloaded material.
  • Promotions ran in The Daily Telegraph newspaper, and BBC Magazines' Radio Times and Doctor Who Adventures titles.
  • USB Offer (Webpage)

    USB Offer (Webpage)

Mirror newspaper giveaway

  • In summer 2009, the Daily Mirror newspaper promoted the Doctor Who Adventures in a series of giveaway special edition magazines in consecutive Saturday editions, featuring reprinted material from the magazine.
  • The first two were separate 16-page giveaways magazines and included the comic strip stories Hear No Evil and The Ball and Chain Gang respectively and a £1-off voucher.
  • The following four were mini-mags and formed an eight-page pullout in the TV listing magazine.
  • In addition the Mirror's sister title, the Sunday Mirror included in its 7 June 2009 edition an A4 foldout poster featuring the Tenth Doctor on one side and a Dalek maze on the reverse from issue 99.
  • A further mini-mag was offered with the Saturday edition of 19 December 2009, prior to broadcast the Tenth Doctor's swansong.
  • 7 19 December 2009 Tenth Doctor Souvenir Special

    7
    19 December 2009
    Tenth Doctor Souvenir Special

  • Issued in the week before The End of Time broadcast, this special issue from the Doctor Who Adventures team included photos and features that included "Who is the Doctor?","What we love about Who at Christmas!","The End of Time preview","Double page Tenth Doctor and Alien foes poster", "Top 10 Tenth Doctor Moments","Who says? (quotes)", "The 10 Doctors" (plus the Eleventh), and "The Tenth Doctor's Adventures".
  • Unlike the previous special releases the content was all-new and both written and presented for an older age-group than the weekly Doctor Who Adventures title which may explain why this issue is totally advert free (including the DWA title).
  • In October 2012 following the first half of series 7, the Mirror newspaper ran a further offer of three posters available by collecting 2 of 3 printed tokens. Each newsprint ad that appeared, featured a box article promoting Doctor Who Magazine - the biggest mag for monsters.

External links

Footnotes

  1. ↑ http://www.doctorwhonews.net/2013/06/doctor-who-adventures-fortnightly-030613180217.html
  2. ↑ http://www.doctorwhonews.net/2017/06/doctor-who-adventures-to-pause.html
  3. ↑ 3.0 3.1 https://www.doctorwho.tv/news/?article=doctor-who-adventures-magazine-returns-for-special-issue-with-new-look
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DWA Tenth Doctor comic stories
Rose Tyler
Solo
Martha Jones
Solo
Donna Noble
Heather McCrimmon
With Wolfgang Ryter
Solo
v • e
DWA Eleventh Doctor comic stories
Amy
Amy & Rory
First Foot First • Random History • The Salt Solution • Rory's Story • Sub-species • Quite Interesting • Earworm • If You Go Down to the Woods Today • Ghost World • Power of the Mykuootni • Mine, All Mine! • Golden Slumbers • Sound Bytes • Chasing Rainbows • Pier Head From Space • The Evergreen Death • The Rage • The Peace Strike • Extinction Event • Hot Stuff! • The Very Cool Bow Tie! • Reality Cheque • Road Rage • The King and the Tripeberry • Danger Flight • Dinosaurs in New York! • Screamers! • Grow Your Own • The Golesterkol Collection • Missing in Action • Peril on the Sea • Rock Quasar and the Mudslugs of Gurrn • Dino World • The Upper Deck • The Moon of Lost Hope • Vacuum Packed • Funny Phone Call! • The Deadly Mutant • The Mutant Turnip • The Secret Star Trail • Agent 99 • Dimension Warp • The Kchrusivour Gambit • Trapped in the Pages of History • Dawn of the Living Bread • Air Force Gone • The Frankenstein Particle • Dog of War! • Harvest of Doom • The Atomon Invasion • Wait Until Morning • Humans Aren't Just for Christmas • Vengeance of the Atomon • Picture Imperfect • The Star Serpent • The Home Store • Cold Comfort • Faster Than Light • The Fairest of Them All • New and Improved • Malthill Way • The Demons of Repton Abbey • The Punch & Judy Trap • Buy, Buy, Baby! • Ghosts of the Never-were • The Parasites • Doomland • Buying Time • Island of the Cyclopes • Trouble on the Orion Express • Dummy Run • Finders Keepers • The Mirror War • Ghost Train • I Scream • Le Tour de Death • The Sky is Falling! • The Time Gallery • The Cliff Face • Bumble of Destruction • The Light Catcher • Dungeon of the Lost • The Intergalactic Trials • 24-Hour News Invasion • The Panic Room • Terror from the Swamp • The Planet That Slept • Planet of the Rorys • Dawn of Time! • TV Hell! • Pondnium!
Solo
Decky
Solo
Clara
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DWA Twelfth Doctor comic stories
Clara
Solo
Jata
Gaz
v • e
DWA Thirteenth Doctor comic stories
Graham, Ryan, Yaz
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